Tag: People
Demographics: No such thing as Average American (but Boomers aren’t happy)

Baby Boomer Entrepreneurs Hot (myventurepad.com)
Tall people are happy (marginalrevolution.com)
Study finds people residing in poor communities not benefiting from recent drop in colorectal cancer (scienceblog.com)
Women, Boomers, and Growing a Careforce Through Healthcare Reform (healthcommentary.org)
Burger King’s Football Sponsorship


Madvertising
A Peek at the Real-Life Ad Campaigns Depicted on ‘Mad Men’”
With the new season of Mad Men here, Fast Company started reminiscing about the ad campaigns that Don Draper and his creatives worked on during the past two seasons. Sterling Cooper has devised ads and identities for such well-known brands as Kodak, Lucky Strike, and Playtex. The campaigns and pitch proposals vividly evoke the early 1960s and serve as key plot points. But what really happened to those brands and those campaigns back in the day? When did real life trump Mad Men? Read their article and find out.
Brands v Obama
- This Friday Pepsi brand ambassadors will be roaming the streets of Washington handing out samples and branded badges and scarves bearing various “Obamaisms” like “hope” and “change”.
- Ikea has installed its own version of the Oval Office inside Washington’s Grand Union Station. The installation matches the look of the room but uses Ikea furniture.
- Quaker Oats is supplying oatmeal to 11 bloggers’ parties to promote a campaign to feed 1m low income families.
- Dunkin’ Donuts has launched a limited edition “Stars and Stripes” donut for the week of the inauguration.
- Shopping TV network QVC is broadcasting during an inauguration ball hosted by actors’ political group the Creative Coalition. This event is also sponsored by Pepsi. QVC will also sell memorabilia including Obama and Martin Luther King commemorative coins ($20) and a “Presidential” pocket watch ($90).