Social Media meets FMCG: God of War + Mountain Dew, Bagels + Facebook

God of War III,” the latest installment in one of Sony PlayStation’s premier franchises, is gearing up for battle, and it’s enlisted as allies 7-Eleven and Mtn Dew. It’s the first game in the series that can be played on the PlayStation 3, and though it won’t hit shelves until March 16, the marketing campaign begins next week. Starting Feb. 1, fans of the Greek mythology-based action game can head to 7-Eleven when the Kratos Fury Slurpee flavor, created by Mtn Dew and the convenience-store chain, debuts. The drink will also come with a choice of four different “God of War” artwork cups. The cups will give each buyer a code that allows them to download a variety of content including behind-the-scenes video of the making the game, an animated theme of Kratos’ face, wallpaper for PCs and virtual items that unlock armor to use inside the game. Hanging neck tags on all Mountain Dew two-liter and 20-ounce bottles will also include codes that can be redeemed at slurpee.com.

Get a Free Bagel With Friendship in Facebook’s First Digital Coupon Campaign
Be my friend, get a free bagel! That’s the message Einstein Bros. Bagels is telling potential customers on Facebook, and, at least in visible numbers, it’s paying off. The bagel-and-schmear giveaway started less than three full days ago, and already the bagel chain has increased its Facebook fan count from a measly 4,700 to a massive 336,000-plus. According to the company, this is the first instance of a Facebook advertiser providing a free offer though instant digital coupons. Is free the social media marketing campaign of the future?

National Bagel Day Freebie (suddenlyfrugal.com)
Incredible God of War Collection announced for PS3 (Update) (destructoid.com)
Buy the Kratos Fury Slurpee at 7-11, get free GoW III DLC (destructoid.com)
Einstein Bros and Noah’s Bagels Newest Facebook Promotion: Free Food (insidefacebook.com)
God of War III Slurpee tastes like Kratos’ fury; it’s delicious (joystiq.com)

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Nike+ Fuel TV

Nike Stages a Takeover of Fuel TV for 6.0 Line
To promote its 6.0 line of action-sports gear this month, Nike is establishing a major promotional beachhead on Fuel TV, the News Corp.-owned cable outlet geared towards skaters, surfers and bikers. The deal allows the sportswear company to dominate the network for a set period of time.

fueltv

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Microsoft v Apple (Stores, Laws)

Microsoft to Build Retail Stores Right Next to Apple’s?
I think most people in Marketing admire how Apple use their stores to build their brand story. Last winter, Microsoft announced that they’ll be opening retail stores; today, they confirmed that the first ones will be opening this fall. Some of them will apparently be located right next to Apple stores(!) The designs of the store aren’t public yet–but their recent “concept” store on the Redmond campus manages to look exactly like the love child of a Circuit City and a Walgreens.

microsoft-store_4801

[This – above – is a joke. That – below – is apparently real]

microsoft retail store

In the latest twist in the computer wars, Microsoft Chief Operating Officer Kevin Turner stated publicly yesterday that attorneys for Apple demanded Microsoft pull its “Laptop Hunters” campaign that shows buyers comparing prices between Macs and PCs. And Apple’s keeping quiet on the subject. The campaign, created by Microsoft’s consumer ad agency, Crispin Porter & Bogusky, began running in March and marked a new ad strategy from the software giant: painting rival Apple as pricey. By some measures, the ads have been successful in boosting Microsoft’s “value perception.”
Microsoft has reported a disappointing 17% slump in revenues as it was hit by competition from Google and Apple and falling demand for new computers. Results for the three months to June saw net profit for the period at $3.1bn (£1.9bn), down by 29% from the same period a year earlier. Revenue came in at $13.1bn, down 17% from a year ago.
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Screenjelly, Zmags, Google OS

Screenjelly records your screen activity with your voice so you can spread it as a video via Twitter or email.
presentation_ppt_fairy
Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material.
Google will launch its own computer operating system next year, modelled around its Chrome browser, setting the company up in direct competition with its main rival Microsoft in the PC software business. The Google Chrome OS will be initially developed for small netbook computers, launching in 2010, before eventually rolling out across every platform, including all Windows, Mac and Linux based systems.
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Metrics an Obstacle to Integration, Women Gamers

While 59% of client-side marketers are satisfied with their companies’ progress toward integrating traditional and digital media, most also agree that inadequate metrics continue to be the biggest impediment to honing the media mix, a new survey of 294 Association of National Advertisers and American Association of Advertising Agencies members has confirmed. The study, which focused specifically on integration issues, found agencies’ biggest frustration to be clients’ lack of understanding of how customers use digital media.
measurement
According to Nielsen Games, gamers are looking a lot more feminine then you might expect. True, the most-active console users fit the stereotype—male, ages 12 to 17 with annual household income of $70,000 or more. They mostly played PlayStation 3 and Xbox 360. However, gaming has grown increasingly popular among older players, other demographic groups—and women. Women ages 25 and older tended to be more faithful to their consoles than men of the same age, making building customer loyalty among console-makers a good strategy. What games do men and women mostly play on computers? Solitaire, FreeCell, Hearts, Minesweeper and Pinball—all games that generally come prepackaged with many PCs.
dd_gamers
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Experiential: Sony Fashion Week

Sony Uses Fashion Week to Promote P-series PC
Watch out for texting mannequins later this week at Grand Central Station. In a bid to show off its stylish side in the run-up to Fashion Week, Sony wlll position well-outfitted “live mannequins” on New York streets accessorized by its sleek, colorful and tiny Vaio P-series computer. “It’s an innovative product that really deserves to go to market in an innovative way,” said Alberto Escobedo, director-brand messaging, Sony Electronics. The P-series “lifestyle notebook,” which made its debut at the Consumer Electronics Show earlier this month, is a diminutive 10 inches by 5 inches and weighs 1.4 pounds.

sony-live-mannequin

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Advertising: PC v Mac

No, not the one you thought … this is from a 1996 MacAddict article … I wonder if the guys at MediaArtsLab were subscribers …?

As the guys at Gizmodo say: ‘Look, PC users wear suits! And Apple users wear… denim shirts over a t-shirt tucked into their hiked-up dad jeans? And an earring? Yikes, Apple users. That outfit wasn’t even hip in 1996, which shows you how cool the editors of MacAddict are/were…”

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