The Problem With Powerpoint

The problem with PowerPoint
If you have worked in an office in the Western world in the past 25 years, you will probably have sat through a PowerPoint presentation. But there’s a problem. Max Atkinson discusses Powerpoint’s myriad problems.

powerpoint fairy
Dumb-dumb bullets
I always think of Powerpoint as a business tool, but of course other sectors – in this case the military – also use it. Many in the Army don’t like the shift to 20-slide powerpoint away from the earlier 2-3 page written summaries.

“PowerPoint has clearly decreased the quality of the information provided to the decision-maker, but the damage doesn’t end there. It has also changed the culture of decision-making. In my experience, pre-PowerPoint staffs prepared two to four decision papers a day because that’s as many as most bosses would accept. These would be prepared and sent home with the decision-maker and each staff member that would participate in the subsequent discussion. Because of the tempo, most decision-makers did not take on more than three or four a day simply because of the requirement to read, absorb, think about and then be prepared to discuss the issue the following day. As an added benefit for most important decisions, they “slept on it.”

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Powerpoint Ruining The Art Of War

SWep1-1-1cR1

Fascinating. I always think of Powerpoint as a business tool, but of course other sectors – in this case the military – also use it. Many in the Army don’t like the shift to 20-slide powerpoint away from the earlier 2-3 page written summaries.
powerpoint-chars
PowerPoint has clearly decreased the quality of the information provided to the decision-maker, but the damage doesn’t end there. It has also changed the culture of decision-making. In my experience, pre-PowerPoint staffs prepared two to four decision papers a day because that’s as many as most bosses would accept. These would be prepared and sent home with the decision-maker and each staff member that would participate in the subsequent discussion. Because of the tempo, most decision-makers did not take on more than three or four a day simply because of the requirement to read, absorb, think about and then be prepared to discuss the issue the following day. As an added benefit for most important decisions, they “slept on it.”
SWep1-1-1cR1

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Social Media: How to do it, Marketers Moving To It, Some Companies ill-equipped, Mobile Dominates

How To Do Social Media Right In 2009

Good presentation on Slideshare.
Today’s media companies are struggling to keep up with the quickly emerging and fast-growing expectations of digital savvy consumers and advertisers, and will need to fundamentally change the way they deliver information if they are to succeed, according to a global study from IBM.
carol_beer

Three-Quarters of the World’s Messages Sent by Mobile
Worldwide communication in the future will be done through mobile devices. According to TNS Global, 74% of the world’s digital messages were sent through a mobile device in January 2009, a 15% increase over the previous year.

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