Dying Print Medium: Newspapers and the Digital Abyss, Magazines v Mobile

dead newspapers

Though many newspaper companies are cutting costs to stay afloat in the economic downturn, they have not yet reinvented their business model to respond to consumers’ increased digital consumption, according to a recent report from PricewaterhouseCoopers (PwC) in cooperation with the World Association of Newspapers (WAN). The report, “Moving into Multiple Business Models: Outlook for Newspaper Publishing in the Digital Age,” finds that, despite the current state of turmoil in the global newspaper business, a future remains for newspapers that can gain access to the capital needed to fund the transition to digital business models.
Magazines are experimenting with digitally interactive ad and editorial pages and finding promising results. Target sold thousands of necklaces through a Woman’s Day editorial that provided readers who photographed the page with a link to a mobile Web page where they could purchase the item. More than 2,300 GQ readers who snapped pictures of a Maserati ad were able to download a ring tone featuring the sound of the car’s engine. “The melding of magazine and mobile will morph,” one magazine marketer said.
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Newspapers: Likely to Fold or Trying to Reinvent … Charging

In response to the the worsening plight of the newspaper industry – including newspaper closures, bankruptcies and cutbacks, 24/7 Wall Street has predicted which 10 newspapers will be the next to fold (or go all-digital)
citizen kane
A big newspaper company wants to give you news the way Burger King makes hamburgers: your way. MediaNews Group, the nation’s fourth-largest newspaper chain, said it would test a customized newspaper service this summer at The Los Angeles Daily News, one of the 54 dailies owned by the company. The service, which allows readers to pick and choose only the stories that interest them, is among the many maneuvers that newspapers across the country are making to respond to the changes the Internet has wrought on their businesses.
Independent and Times mull plans to charge for online content
The Independent and The Times are reportedly considering introducing paid-for content on their websites. Gavin O’Reilly, the new chief executive of Independent News & Media, owner of The Independent, said that although he had not formalised any plans, he was looking at paid-for offerings on INM’s websites, according to a report in The Telegraph.
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Print Deathwatch: Magazines, Newspapers

Its farewell to magazines that quit print under pressure from recession and digital media. Some brands continue online, but many do not.

eMarketer Sounds Death Knell for Newspapers
US newspaper ad revenues are expected to drop 42.5% in the next seven years, signaling a death spiral for the medium as readership moves online and to more real-time, interactive venues, according to a report from eMarketer. In its report, “Newspapers in Crisis: Migrating Online,” the research firm estimates that newspaper advertising revenues dropped 16.4% to $37.9 billion in 2008 and expects that by 2012, those revenues will tumble to $28.4 billion – slightly more than one-half the industry’s revenue peak of $49.4 billion in 2005.


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