The Independent and The Times are reportedly considering introducing paid-for content on their websites. Gavin O’Reilly, the new chief executive of Independent News & Media, owner of The Independent, said that although he had not formalised any plans, he was looking at paid-for offerings on INM’s websites, according to a report in The Telegraph.
eMarketer Sounds Death Knell for Newspapers
US newspaper ad revenues are expected to drop 42.5% in the next seven years, signaling a death spiral for the medium as readership moves online and to more real-time, interactive venues, according to a report from eMarketer. In its report, “Newspapers in Crisis: Migrating Online,” the research firm estimates that newspaper advertising revenues dropped 16.4% to $37.9 billion in 2008 and expects that by 2012, those revenues will tumble to $28.4 billion – slightly more than one-half the industry’s revenue peak of $49.4 billion in 2005.