Good Ideas: Lindt Gold Bunny, Virtue

This Easter weekend, Lindt hosted the “Gold Bunny World” at The Westfield Shopping Centre. Situated in the atrium, outside the Nike and Apple stores, it featured a maze created from real hedgerow, stilt walkers, a pop up shop selling gold wrapped chocolate rabbits (with £1 from every sale going to GOSH), and colouring in activities and other events for children – not to mention the giant gold bunny.

lindt gold bunny

Tousle-haired and sartorially challenged ex-Fallon planner Spencer Baim started up “Virtue” to help “tap Vice Magazine‘s genius” (shurely shome mishtake?) And who knew, it seems to be working …
spencer-baim
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