Touchscreen: Mac Coffee Table, Razorfish

Mac Coffee Table : Apple has yet to introduce the long speculated MacBook Tablet, but ask any angry engineering or graphic art student,and they’ll tell you the release of one would change their life. Well, a few revolting geeks of Switzerland‘s Cosm!k’ Art Deco Team couldn’t wait any longer and decided to make their own. By fitting a flat screen and an Apple iBook G4 laptop into a coffee table, they’ve created a coffee table jukebox with synched visualizers. It can also play DVDs in the side, or you can pull out the wireless keyboard and mouse and use it as a (somewhat) normal computer. Okay, so it’s not quite the touch tablet, but who knew it was so much fun to watch movies on a coffee table?
mac coffee table
The new Razorfish Touch Framework software is designed to simplify the creation of touch-based advertising experiences that work on multiple Microsoft Windows-based platforms and surfaces including retail kiosks, window displays and mobile devices, said Jonathan Hull, director of Razorfish Emerging Experiences, the team that created it. Razorfish has been demonstrating applications of the Razorfish Touch Framework for more than a year, but only now is offering the software for licensing by its clients.
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Razorfish: The Players, The Package, The Deal

The Players:
WPP and Publicis are competing to acquire Razorfish, reports PaidContent. That means two things: One of them will be forced to pay more than Razorfish is worth in order to get it; and it will be personal. WPP chief Martin Sorrell and Publicis boss Maurice Levy have a longstanding — and highly entertaining — personal rivalry.
Dentsu, the largest advertising group in Japan, has jumped into the fray as Microsoft opened the books to bidders for its Razorfish agency this week. WPP and Publicis, the rival communications groups, had already been considering an offer for Razorfish, a digital marketing specialist which could fetch around $600m to $700m.
razorfish
A Digital Agency … But That’s Not All…
There are a lot of players talking to Microsoft about Razorfish, among them Publicis, Dentsu, WPP, Omnicom, Interpublic and AKQA‘s private-equity investor, General Atlantic. But to best the field, the winning suitor will likely have to fork over more than money to the agency’s owner, which is looking for “strategic assets,” such as a commitment to buy its advertising offerings or use its technologies.
Microsoft is offering hundreds of millions of dollars worth of ad space to the potential buyer of its digital agency Razorfish as its pitches the deal to the likes of WPP, Omnicom, Publicis Groupe, Dentsu and Interpublic Group, which are all said to have expressed interest.
But Will It Happen?
Yet the chances of a deal being struck in the near term remain remote, according to analysts. For one, the acquisitions market is moribund, with credit still hard to come by for an acquisition that would cost between $600 million and $800 million. Razorfish generated revenue of $408 million last year. WPP, in particular, would seem unlikely to have the financial wherewithal to make an acquisition, after shelling out nearly $1 billion on digital acquisitions over the past few years. It is still in the throes of integrating TNS, too. Even as Sorrell expressed interest, he said WPP earmarked about $160 million for acquisitions, a fraction of what it would take to get Razorfish. That leaves Publicis as the only likely candidate to take on Razorfish.
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Facebook Real Friends, Dan Wieden’s Ruler, Asda Beef

Wieden & Kennedy, London, the latest agency to get involved in the product-design game, is launching a range of co-branded products to be sold globally via traditional retailers and online. The products have been created in partnership with design group Suck UK, which specializes in “products with a twist,” and novelty-gift company Worldwide Co. In the U.K. the products are bei
Asda has launched a range of beef for carbon-conscious customers that is produced by using a third less CO2 than normal beef. The saving comes from slaughtering the animals at the age of nine to 11 months old, much sooner than the average 24-month lifespan of standard cattle.


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Magic Billboards, Fallon gets Unilever, Liveable Cities, VW Facebook

New software has been created by Singapore‘s Agency for Science, Technology, and Research that would allow billboards to identify a person’s gender based on his or her face. The technology from A*Star is only able to differentiate between the sexes if a person is looking at the camera.
minority-report
Fallon has secured a position on the Unilever roster after being appointed to handle the company’s corporate digital brand strategy. The agency secured the business after a three-way shoot-out against Bartle Bogle Hegarty and Razorfish. Fallon will produce an overarching strategy to reinvigorate the way Unilever behaves in the digital space. Its first task will be to reassess Unilever’s main online presence, unilever.com.
Monocle Magazine have announced their annual index of most liveable cities. Zurich comes in top place mainly for its vast investment in transport; Copenhagen is second for its mix of metropolitan life, great healthcare, low crime rates and a relaxed vibe; at 3, Monocle describes Tokyo as the world’s most livable megapolis and praises the city’s commitment to plant 1 million trees; 4th is Munich which blends history and innovation with ease and is generally a good place to do business; and Helsinki comes 5th partly because it has no Starbucks.
Actually quite a good Facebook page from VW. I am apparently “Sporty”…Spezify
Are you ‘spezifying?’ A simple search yields a bounty of randomly placed images, video, blog posts and tweets.
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Razorfish names Bob Lord CEO

AdAge: Razorfish Names Bob Lord CEO
Razorfish has named Bob Lord its new CEO, with Clark Kokich moving to chairman. The Microsoft-owned digital shop elevated Lord (pictured) to global chief executive from president of Razorfish’s East region. He served in that role for four years and has held other posts at the agency, including leading its Latin America business.

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Razorfish Tries Out TV

Razorfish Tries Out TV
Razorfish, the Microsoft-owned digital agency, kicked off a TV and Web promotion for All detergent that began last night during Celebrity Apprentice. A 30-second spot directed viewers to all-laundry.com to see a pair of Internet videos Razorfish created with Celebrity Apprentice contestants Joan and Melissa Rivers. It marks the first time the 14-year-old digital agency has created a TV commercial for national broadcast.

madfish

“All just recently put its creative account into review. While BBH is the incumbent, it ended up goin to Lowe. However, wouldn’t it have been rad if Razorfish just snuck in there and took the booty? Forget about whether you like or hate the spot. Isn’t just a wee bit exciting to see a digital agency is now just an agency and vice versa? Lines are blurring left and right.”
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Breaking Up On Twitter

Michael Harper from Razorfish had a profound experience last night . He said was OK for me to share on this blog:

“Last night I had the strangely compelling but deeply awkward experience of watching someone liveblogging the end of his relationship via twitter. You can watch the action from the bottom in the screengrab below… I find the progression, the unfolding to be very striking… as well, of course, as the fact that he did it on twitter. Not sure what I think about it (also not sure they’re going to stay broken up, being a romantic and an optimist) and I won’t muddle the experience with my own commentary, but it felt worth sharing.”

breaking-up-on-twitter

I don’t know the protagonists and supporting cast, but it all strikes me as being a bit public (and a bit neurotic) … like when couples start having theatrical arguments in public, causing everyone around to wince with embarrassment. It makes me wonder if this is an extension of “offline” behavior by this couple, or a new behavior prompted by digitization …

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