Partnerships: Foursquare v Starbucks, Courvoisier v Daily Show

Foursquare Lands New Partnership With Starbucks
Starbucks is partnering with location-based social network Foursquare to offer discounts to its most loyal customers, Mashable reports. The “mayor” of each Starbucks location — the person who has checked-in there on Foursquare the most — is entitled to $1 off of any Frappuccino. It’s a one-time offer, lasting only for the next month, but Foursquare says it is confident that it will continue working with Starbucks on more offers in the future.

Courvoisier, the UK’s number one selling cognac, is to become the first sponsor of More4’s The Daily Show. The deal, brokered by ZenithOptimedia, forms part of a £15m investment in Courvoisier in the UK this year by its owner Maxxium. It will comprise a series of idents screened from 2 June for a whole year, aimed at promoting Courvoisier as a mixable and versatile drink for cocktails and punch. The move follows its 3D advertising campaign on Channel 4 in November.
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Overcoming Creative Blocks, Keeping Innovation Alive

Scott Hansen has compiled a great list of tips and ideas to break out of the dreaded creative blocks we all encounter at one time or another. 25 different creative professionals all give their take on how to get back into the groove when faced with creative obstructions.

How to Kill Innovation: Keep Asking Questions
Sharing his thoughts in the Harvard Business Review, author Scott Anthony believes that content questioning is the real enemy of innovation. Anthony says that “What About…” questions – the ones which endlessly ponder every possible scenario and variable surrounding an idea or plan are what stops real innovation in its tracks.

And what’s the solution? Action.

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