3DTV: Courvoisier, The Queen

Courvoisier is to become the first brand to run 3D TV advertising in the UK. The spot, which will air during Channel 4‘s ‘3D Week’ next month, will be shown during several shows, including The Queen In 3D and The Greatest Ever 3D Moments. Channel 4’s ‘3D Week’ is sponsored by Sainsbury’s, which will distribute 3D specs in its stores but will not run any 3D TV ads.
Channel 4 is hosting a week of 3D programming and advertising starting with ‘The Paul O’Grady Show‘ followed by ‘The Queen in 3D’ at 9pm. O’Grady’s show will appear in three dimensions at points during the programme, while the Queen documentary features a 3D colour newsreel of Elizabeth II, created over 50 years ago during her Coronation year and shot by cameramen Bob Angell and Arthur Wooster.

Possibly related:

3D Queen footage to be screened (news.bbc.co.uk)
UK Channel 4 set to throw some 3D programming our way (engadget.com)
Does 3D TV leave you feeling a bit flat? (guardian.co.uk)

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    IP: Pitchers v Pimm’s

    Diageo is taking legal action against Sainsbury’s over what it claims is a copycat version of its popular summer drink Pimm’s, accusing the supermarket of infringing its intellectual property. Sainsbury’s released the drink Pitchers in April this year, advising shoppers that it could be mixed with lemonade and fruit — which is how Pimm’s No. 1 is traditionally served. A comparison of the packaging reveals striking similarities. The bottles are a similar shape, both with red lettering in a similar sans serif font, with the logo topped by a gold crown, in the case of Pimm’s, and a gold lion for Pitchers.
    pitchers-vs-pimms
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    Murakami v Vuitton, Gays v Media, Publicis v Microsoft, Tesco v Plastic Bags, GroupM v Recovery

    Tokyo’s Louis Vuitton Flagship store in Omotesando has undergone a complete makeover in the style of famed pop designer Takashi Murakami in the latest from their 6-year relationship. The influence has seeped into every aspect of Vuitton, from the product design, to shop interior, to the mobile / web digital presence. Scattered throughout the shop are large-scale and miniature versions of Murakami’s plush figures and artwork. They range from large centerpieces to tiny figures playing among the items for sale in the store.
    mutsaya vuitton
    The gay and lesbian community may be hard to measure in size, counting for some 4% to 10% of the U.S. population, based on census data that counts only same-sex couples who live together. But measuring their media consumption just got easier for Group M’s Mindshare, which released its first study on the gay and lesbian market, “Reaching Out,” to clients this week.
    Publicis Groupe and Microsoft have formed a strategic alliance in order to provide digital advertisers with better value for money and greater impact across three areas — content, performance and audience. The advertising group and technology giant have formed three dedicated teams. The content team will be responsible for the creation, production and distribution of digital programming capabilities, tools and services.
    Tesco and Sainsbury’s have been slammed by Which? over the amount of shopping bags the stores use to deliver online groceries. Consumer champion Which? ordered 29 set items from Asda, Tesco, Ocado, Waitrosedeliver and Sainsbury’s. It found both Tesco and Sainsbury’s used 14 bags to deliver the products.

    GroupM forecasts modest global ad recovery next year
    WPP’s GroupM has forecast a modest global advertising recovery, beginning in 2010 and led by the emerging BRIC economies of Brazil, Russia, India and China. In its This Year Next Year report, published today, the umbrella group for agency networks MediaCom, Mindshare, Mediaedge:cia and Maxus makes its first attempt to forecast world advertising growth in 2010, based on data from 70 countries.

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