Experiential: Uniqlo Vending, Mama Shelter iMac

Uniqlo’s Human Vending Machine for their HEATTECH apparel line is set up inTimes Square on a narrow concrete island. Prior to reaching the booth, there is a ’scanning station’ manned with a Uniqlo associate with a hand held thermal camera. Each person’s heat image showed up on an adjacent screen and identified their core body temperature. After that, visitors proceeded to either a male or female dispenser who were giving away the HEATTECH gear. The reasonably priced line claims to offer warmth from a very thin material. Shirts cost just over $10.

Hotel puts an iMac in every room
Located in the Saint Blaise neighbourhood of Paris’s 20th arrondissement, Mama Shelter has equipped each of its 172 rooms with a 24-inch Apple iMac multimedia center. Gone is the oft-seen (but rarely enjoyed) web access through TV; rather, guests can enjoy HDTV, music, radio, CDs, films, DVDs and of course internet, all through their in-room computer. Computer monitors are also built into an oversized table in Mama Shelter’s entryway, as well as into columns throughout the hotel; wifi, of course, is freely available too. Through a partnership with French tech provider DirectStreams, meanwhile, Mama Shelter offers what it calls the iBooth—also based on the iMac—giving guests the opportunity to make their mark on the hotel by taking instant pictures and seeing them distributed in the lobby and rooms.

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