Fashion brands Burberry and Zara plot online assault
Two of the fashion industry’s biggest names are upping their online investment, with luxury label Burberry set to launch its own social networking site, and high street retailer Zara to go online for the first time. Burberry has created artofthetrench.com as part of a move to deepen its relationship with its customers, create brand advocates and attract new followers. The site will initially feature users sending in pictures of themselves wearing Burberry’s iconic trenchcoat. It will be overseen by Scott Schuman from the influential fashion blog, The Sartorialist. Burberry is currently in the midst of a three-year strategy review, which will result in a greater focus on digital.
Holt Renfrew’s Blog-Inspired Window Displays
The Holt Renfrew Vancouver store recently paid homage to their favourite fashion blogs. The 170 year old Canadian department store brand has dedicated each window display to a number of notorious fashion blogs, including; The Sartorialist, Bryan Boy, Garance Dore, Sea of Shoes, Jak & Jil and I want I got.
Artist 1chord & a fib has created a wonderful series of “infographics” that don’t contain any information. Playing off of information design’s current wave of popularity, the fake infographics maintain all the beauty of the medium but lack actual meaning or content.
Great collection of vintage cans, apparently someone spent rather a lot of time gathering these together.
Coca-Cola and Pepsi bury hatchet on Twitter
Coca-Cola and Pepsi have tentatively buried their decades old competitive rivalry, and are now sharing tweets and following each other on Twitter. As part of a social experiment between the bitterest of fizzy drinks rivals, creative agency Amnesia Razorfish invited the two companies – both on Twitter, but not fellow followers – to go out on a limb and acknowledge one another.