Tomorrow’s Social Networking, Today’s Teens

Ninety-three percent of teens ages 12 to 17 go online, 75% of them own a cell phone, and 66% say they text. In fact, 58% of 12-year-olds now have mobiles, compared to 18% just five years ago.

Teens prefer reading news online to Twitter (
Blogging not so big with teenagers anymore (

Teens and young adults shirk blogs and spurn Twitter (

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Digital Integration: The New Media Triad

Designing for Multiple Screens
Content has changed. It’s no longer the passive programming of years past. Thanks to new-and rapidly fragmenting–media channels, today’s audiences demand interactive, personal and customized experiences. Not just websites, social networks, user-generated content, but cell phones, digital billboards, web-enabled TVs, projectors. It can be argued that 2008 marked the year that these truly became viable, widespread, and mass-adopted technologies. Finally, it seems, people are realizing that these aren’t siloed platforms. They are all interconnected and can be used to leverage and play off of one another. The new media triad has emerged.


Its also worth noting that the web has overtaken all media except TV as a news source. The internet has surpassed all other media except TV as Americans’ main source for national and international news and now rivals TV as the top news outlet for young people, according to research from the Pew Research Center for the People & the Press. Some 40% of Americans say they currently get most of their news about national and international issues from the internet, up from just 24% in September 2007, the study finds. For the first time in a Pew survey, more people say they rely mostly on the internet for news than cite newspapers (35%). Television continues to be cited most frequently as a main source for national and international news, at 70%.
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