How To Do Social Media Right In 2009
Amid the dispute as to who owns Social Media, most marketers have stayed away. (Even though tens of millions of users were flocking to social media sites every day.) Marketers either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content. But things are apparently changing…
Today’s media companies are struggling to keep up with the quickly emerging and fast-growing expectations of digital savvy consumers and advertisers, and will need to fundamentally change the way they deliver information if they are to succeed, according to a global study from IBM
Three-Quarters of the World’s Messages Sent by Mobile
Worldwide communication in the future will be done through mobile devices. According to TNS Global, 74% of the world’s digital messages were sent through a mobile device in January 2009, a 15% increase over the previous year.