Crowdsourcing: Coke, Financial Review

Expedition 206 is a global program that has a presence on many social media marketing platforms. Coke used crowdsourcing to enable all of their consumers to vote on which team will travel the world for a year in search of what makes people happy. It’s a program that will be completely socially enabled. The team will blog, shoot video, conduct interviews and participate in events. Voting concluded and the three-person team of “Happiness Ambassadors” was announced online on November 16. The trip begins in January 2010.
To build buzz for next year’s ad campaign, The Australian Financial Review recently used a competition to crowdsource ad copy from readers. Dubbed Write Our Next Ad, the brief was for a short, sharp, clever ad that would resonate with the audience and promote the benefits of regular readership, while reflecting the brand’s focus on leadership, strength and inspiration.
Nicola Davies shares her thoughts on the matter …
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Social Media: Terrorist Facebook, Platform Tips

Intelligence agencies are building up a Facebook-style databank of international terrorists in order to sift through it with complex computer programs aimed at identifying key figures and predicting terrorist attacks before they happen. By analysing the social networks that exist between known terrorists, suspects and even innocent bystanders arrested for being in the wrong place at the wrong time, military intelligence chiefs hope to open a new front in their “war on terror”.
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A core component of formulating a social media marketing plan is to understand the ins-and-outs of each of the major social platforms so you can create relevant strategies and tactics around each one. The following outline will help you determine which profiles should be incorporated into your social media marketing plan.
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Social Media: Overdrive Interactive

Social Media Map by Overdrive Interactive
Overdrive Interactive’s 2009 Social Media Map is available for download. They have made this Social Media Marketing resource available for free – just fill out their form below to receive a copy.

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While we’re at it, here’s some Social Media Reading from Gibson Design.
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