Beyond the Browser: Minority Report, Flipboard, Murakami

Minority Report
As my colleague Chris Paul notes: “finally”… Facial recognition software now allows ads in Tokyo to see faces of viewers and tailor the ads displayed. Very cool (or scary).

Response to social magazine iPad app Flipboard overwhelms start-up
Flipboard, the personalised, social magazine iPad app launched earlier this week, has created such an overwhelming response the company has had to enforce an invitation only system while it works to solve capacity problems.

Novelist Ryu Murakami plans to release his latest novel exclusively for digital bookworms through Apple Inc.’s iPad ahead of the print version. Mr. Murakami, the acclaimed author of over 15 novels including “Coin Locker Babies” and “In the Miso Soup”, replaced the publishers with a software company to help develop the e-book titled “A Singing Whale,” or “Utau Kujira” in Japanese. The digital package will include video content and set to music composed by Academy Award winning composer Ryuichi Sakamoto, according to the Japanese business daily Nikkei. The newspaper reports the e-book will cost 1,500 yen ($17) and will be ready to download pending Apple’s approval. Apple Japan and Mr. Murakami did not respond to requests for comment at the time of publication.
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Beyond Facebook: Seppukoo, Architizer

Seppukoo.com is a social website which “liberates the digital body” by deactivating one’s Facebook profile and shaping a social experience out of it. It is meant to reflect seppuku, an ancient practice in Japan in which a samurai warrior kills himself to restore their honor. It was created by ”Linking the Invisible“, a group of European media artists (Guy McMusker, Clemente Pestelli and Gionatan Quintini), who explore the invisible relationships between the “infosphere, neural synapsis, and real life.”
One such digital pioneer is brand-new social networking site Architizer, which is being promoted as a “Facebook for Architects” and will allow “architects, architecture curators, clients, critics and fans, to interact”. The site, which is free to use, allows members to link their personal, firm, and project profiles where they can display a new building, share photos of interesting projects, and have their work pinpointed on a global interactive map.
Possibly related:
Seppukoo ” About (healthmgmtrx.blogspot.com)
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Social Media: Crowdsourcing, Social Business, Tweeters, CIA

Two former Crispin Porter + Bogusky executives have set up an ad agency based in Colorado that will produce work by crowdsourcing instead of having any in-house creatives. John Winsor and Evan Fry have joined up with Claudia Batten, a founder of in-game advertising network Massive, to launch Victors & Spoils. Winsor is the chief executive, Fry the chief creative officer and Batten the chief operating officer.
victors and spoils
Nice presentation by David Armano about the benefits of social business, the power of collaboration and the importance of social media to brands to start making moves in a social direction. Filled with some great slides and even better visuals, it’s well worth flicking through the D’Armanograms.
darmanogram
Nearly one in five (19%) online Americans now uses Twitter or a similar service to post and share updates about themselves, or to see updates about others, according to the latest survey data from the Pew Internet & American Life Project. This figure represents a significant increase over previous surveys that reported on Twitter use. Research in in December 2008 and April 2009 from Pew found that only 11% of internet users preported using a status-update service, while a similar study by Harris Interactive in March/April of 2009 found that number to be even lower, at 5%.
twitter_logo
US intelligence agency, the CIA, has formed a “strategic partnership and technology development agreement” with Visible Technologies, a company specialising in data-mining social-networking sites such as Twitter, Flickr and YouTube. In-Q-Tel, the investment arm of the CIA, has invested in Visible Technologies, “a leading provider of social media analysis and engagement solutions”. The move is believed to be part of the CIA’s aim to utilise the “open source” information available on social networking sites.
cia social media
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Facebook: Obama Death Poll, User-Generated Apps

The US Secret Service is investigating a poll posted on social networking site Facebook, asking people if they think President Obama “should be killed”. The poll, posted on Saturday, was taken off the site as soon as the company was made aware of it. It was put up on the site using a third-party application that was unconnected with the social networking site itself. US Officials will take “the appropriate investigative steps,” a spokesman said. The poll, described by Facebook as “offensive”, asked respondents “Should Obama be killed?” and offered four possible responses: “No”, “Maybe”, “Yes”, and “Yes if he cuts my health care”.
barack obama points
AppBank, a Seattle-based startup, today is launching a free application in beta that lets people without coding skills build their own Facebook apps, such as a quiz or game, in four steps — and earn a cut of the revenue from ads placed within them. The company provides a database of statistics and tutorials on its web site to help people manage and modify their applications in order to attract users and ultimately, pocket more cash.
Related:
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Social Media: Missed Connections, Squidoo, Luxury, Social Mention

Some young artists are looking to the scintillating world of cyber prose to inspire their latest works. For Brooklyn illustrator Sophie Blackwell, Craigslist is her muse. Comparing the classifieds site’s Missed Connections to “messages in bottles, smoke signals, letters written in the sand,” Blackwell takes her artistic cues from these posts and then lets her paintbrush run wild. The results are touching, graceful, playful images that resonate far more intimately than seeing that “Kiss at City Hall” poster for the billionth time.
craigslist art missed connections

SWill Squidoo Kill Your Company’s Shot at (Free) Feel-Good PR on Twitter?
Today Squidoo founder Seth Godin announced that his company would begin launching websites for major companies that collect social buzz–good and bad–from around the Web. In his blog, Godin says that these “conversations” are already happening, so Squidoo is simply going to funnel them into one aggregate spot. That lets any customer or company see what the buzz is around Brand X. But for companies to get on the page and respond, it will cost them money. Is this fair to companies? More importantly, is it good for customers? (Below, one such page for In-and-Out Burger.)

squidoo

Nine Ways For Luxury Brands To Use Social Media
Rohit Bhagava believes “luxury brands are the IDEAL brands to be using social media and that social networking, microblogging and online content creation represent big opportunities for these brands to really stand out, improve their customer loyalty, drive sales and, in fact, maintain the image they have worked hard to create for their brands.”

Like Google Alerts but for social media. You can receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.
Related:
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Lifecasting: Nokia, Taste, Robbers

The new Nokia Ovi vehicle is presented almost as if lifecasting is something Nokia’s invented. But in reality this is a simple Facebook front-end app, like one on any other smartphone. There are some geotagging extras, thanks to Ovi Maps and A-GPS tie-ins from the N97’s hardware, but frankly that’s nothing terribly amazing. Android phones, Palm’s Pre, and the iPhone do most of this already.
advert_lifecast_wordpress
If vintners can conduct wine tastings via Twitter, it stands to reason that restaurants could do much the same thing to promote their foods. Which is just where TasteCasting comes in, facilitating the use of social media for taste tests and other promotional events to help restaurateurs get tongues wagging about them throughout the socially networked world.
Users of social networking sites are giving away vital information about themselves and their whereabouts that is potentially being used by professional burglars to establish a list of targets, according to a new report from UK insurer Legal & General. “The Digital Criminal” report, which was prepared with assistance from reformed burglar Michael Fraser, found that nearly 38% of users of sites such as Facebook and Twitter have posted status updates detailing their holiday plans and one-third (33%) have posted status updates saying that they are away for the weekend.
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Social Media: Four Ps, EyeTracking

The quadruple P acronym is too good to waste. There are some great thinkers in our business, whose work, when looked at in total leads me to believe that we need a new fundamental checklist. Why not create The New 4Ps? Purpose, Peers, Primal and Provide.
social-marketing
Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent social media study conducted by Oneupweb, reports MarketingCharts. The study used eye-tracking technology to examine how attention is allocated across specific areas of interest (AOIs) when social network users conduct searches on Facebook, Twitter and YouTube. It found that searchers on social networking sites don’t necessarily follow the same search patterns as they would if they were using a traditional search engine, such as Google, Bing or Yahoo.
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