Twitter: Inside Scoop, Public Mood, Debt Collectors

Ted Linhart, vice president of program research for USA Network, is better known as @TedOnTV to his 2,900-plus Twitter followers. While USA has its own official Twitter feed — which it uses for more traditional promotion of its shows — Linhart uses @TedOnTV to give fans the “inside baseball” perspective on programming decisions, answer their questions, dole out scoops from upcoming episodes and comment on ratings. SmartBrief editor Liz DeHoff caught up with Linhart to talk about USA’s use of social media.


Using Twitter Data To Track Public Mood
Extracted words from Twitter streams were evaluated by a mood-rating system called Affective Norms for English Words (ANEW). ANEW determines the positive or negative tone of the word and assigns it a mood score. For example, positive words like “love” and “paradise” indicate happiness while “funeral” and “suicide” are negative. Through filtering the tweets by geographic location the scientists rendered a infographic-style video, where viewers can monitor each state’s hour-to-hour trend of moods.

Who Else is Reading Your Tweets?
Social media is becoming a treasure trove for the most unlikely of data hunters – divorce attorneys, health insurance companies and now debt collectors. Yes, debt collectors have begun using social networking sites to gather information about their targets.

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Social Media: Facebook Power, Google Me Staff

Who is more powerful: 400-million-user strong Facebook founder Mark Zuckerberg, or the leader of the free world? That was the question posed to Soraya Darabi, #53 on our Most Creative People in Business list, who explained that their power, at least in terms of reach of voice, is not so different. Darabi broke down the access to communication tools that Obama and Zuckerberg hold, comparing the old-age methods of the president (network TV, radio, newspapers, etc.) to Facebook’s reach as a social network.

“Google Me” Social Network Rumors Fueled: It’s Real, Heavily Staffed
7diggsdigg Those rumors about Google’s Facebook-rivaling social network just got a whole lot more interesting. A former Facebook exec has been quizzing contacts inside Google and discovered that it’s all real, with large numbers of Google staff busy on task.

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Facebook

Facebook Fans worth $136 a piece.
A Facebook fan is worth about $136, according to a survey of the site’s users by Syncapse. A company’s fans spend more, are more likely to be loyal and will recommend the brand to their friends, according to the firm’s research.


How To Stand Out In The Facebook
There are nearly 500 million users on Facebook every month. And, according to Facebook, approximately 25 billion pieces of content are also shared on the site. That’s a lot of people and brands generating and sharing a lot of content.

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Gareth Kay gets a Real Job (Title)

Goodby Promotes Gareth Kay to Director of Brand Strategy
The inexorable rise of Gareth Kay. Always great to see one of the good guys getting to the top. And he’s rid himself of that perplexing title of “director of *digital* strategy” to boot. (Is digital strategy different? That’s a mindset rather than a different discipline, surely?)

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Too Effing Modern: Location Based, Crowdsourcing

Location based social networks are the current darling of social media. Foursquare is leading the way with what seems like a new Fourtune 500 endorsement each week. It is unclear where all these tools will lead us. Foursquare, Gowalla, Whrrl, and even MyTown are getting a lot of attention and a lot of businesses, big and small, are experimenting.So let’s take a moment and capture what all has been done with these tools to date. How are big brands testing the space? What are brick and mortars playing with? Nothing earth shattering here, but the more businesses experiment in the space, the more we all learn.
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Partnerships: Foursquare v Starbucks, Courvoisier v Daily Show

Foursquare Lands New Partnership With Starbucks
Starbucks is partnering with location-based social network Foursquare to offer discounts to its most loyal customers, Mashable reports. The “mayor” of each Starbucks location — the person who has checked-in there on Foursquare the most — is entitled to $1 off of any Frappuccino. It’s a one-time offer, lasting only for the next month, but Foursquare says it is confident that it will continue working with Starbucks on more offers in the future.

Courvoisier, the UK’s number one selling cognac, is to become the first sponsor of More4’s The Daily Show. The deal, brokered by ZenithOptimedia, forms part of a £15m investment in Courvoisier in the UK this year by its owner Maxxium. It will comprise a series of idents screened from 2 June for a whole year, aimed at promoting Courvoisier as a mixable and versatile drink for cocktails and punch. The move follows its 3D advertising campaign on Channel 4 in November.
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Pringles says “Thanks for Oversharing”

Pringles lampoons social media addicts
Pringles is promoting its ‘sharing’ positioning with a light-hearted campaign that pokes fun at social media fanatics. The activity, created by Wunderman and called ‘The Oversharers’, appeals to consumers to name and shame their friends who share things online that are ‘totally ridiculous’. The push centres on the accusation that people who overuse Facebook and Twitter are boring their friends and urges them to share things ‘really worth sharing, like Pringles’. Central to the activity is a website with a Twitter feed showcasing the most banal tweets, such as: ‘Just eaten a sausage roll!!!’ Visitors to the site can download a Facebook ‘Overshare’ button, which adds to the existing options to ‘like’ and comment on friends’ status updates. When users click on ‘Overshare’, the author of the update will receive a message advising them to seek help at the Pringles website.

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