Snippets: Smashing Cadbury Creme Eggs, Not Wasting Time on FaceBook

Smashing Cadbury Creme Eggs in Your Free Time
As part of Cadbury’s gooey new advertising campaign – created by Saatchi & Saatchi – for their popular Creme Eggs, they have launched a touchscreen bus shelter game. The game is modeled after the classic carnival game that challenges contestants to hit as many “fill in the blank rodents” as possible as they unknowingly emerge from their burrows in set amount of time, only in this case it’s Cadbury Creme Eggs. But cheap thrills aside, it’s certainly an innovative use of the emerging technology and a great way to interact with potential customers during their idle time.
Some people love to use Facebook to keep in touch with friends. However, Facebook seems to be set up to try to draw you in and spend (waste) more time there, and to get your friends to spend more time there. If you just want to use it to keep in touch with people, renew contact with old friends, and just maybe do some networking, here are some ways to avoid wasting too much time.

2009: 9 Reasons, 5 Trends

An article by Todd Malicoat (sp?) on Social Media: What it is and why you need it…
social media landscape

IPG’s 5 Digital Trends
The digital interactive marketplace will continue to take shape and even make strides in 2009. IPG Emerging Media Labs identifies five trend areas to watch next year related to browsers, conversation, transmission, retail and consumer tech.


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Viral Video: China, HBO, W+K

Chinese Viral Brand Video
Video sharing sites are one of the most popular destinations for China’s 250M+ Internet users. As a result, brands have caught on to the viral video phenomena and started producing some clever shorts. PSFK friend Adam Schokora has collected 5 of the most popular Chinese viral videos put out by brands lately. The video below is definitely our favorite and was made for a special edition Bruce Lee Nokia phone. The video, made to look like a hidden camera shot, shows the kung-fu master playing ping pong with his nunchucks.

chinese woman

Viral Video: HBO Asks YouTube Users to Promote “Flight of the Conchords”
Here’s HBO’s clever attempt: Use an existing video that’s already popular on Google’s (GOOG) YouTube and try to piggyback off of that. Time Warner’s (TWX) pay cable channel’s “Flight Of The Conchords,” its comedy series about two Kiwi slacker/musicians trying to make it in New York, is already a YouTube sensation. So no need to reinvent the wheel: To promote the new season of the show, the channel is asking the site’s users to lip-synch their own versions of one of the show’s most popular clips.

Viral Video Hits Blur the Authenticity Line
Nike, Activision and other marketers creating unbranded, viral-like videos see the clips as an effective tool to build buzz, even if some viewers object when they find out they’re professionally made. “If you’re not provoking conversation or giving people a reason to forward it, what’s the point?” said Renny Gleeson, global director of digital strategies at Wieden + Kennedy.

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Breaking Up On Twitter

Michael Harper from Razorfish had a profound experience last night . He said was OK for me to share on this blog:

“Last night I had the strangely compelling but deeply awkward experience of watching someone liveblogging the end of his relationship via twitter. You can watch the action from the bottom in the screengrab below… I find the progression, the unfolding to be very striking… as well, of course, as the fact that he did it on twitter. Not sure what I think about it (also not sure they’re going to stay broken up, being a romantic and an optimist) and I won’t muddle the experience with my own commentary, but it felt worth sharing.”


I don’t know the protagonists and supporting cast, but it all strikes me as being a bit public (and a bit neurotic) … like when couples start having theatrical arguments in public, causing everyone around to wince with embarrassment. It makes me wonder if this is an extension of “offline” behavior by this couple, or a new behavior prompted by digitization …

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Anomaly Leaves Second Life

Yes, I can announce that the Anomaly avatars have left the building … their “Company HQ” in the Tenjin sim has been vacated. Unbeknownst to many (they didn’t talk about it much) Anomaly were actually fairly early adopters of Second Life. They bought a plot (near to PSFK Island, as it ‘appens) back in 2005 I think. If they called themselves an Ad Agency, they could probably claim to be the first to have built an office in this part of the metaverse. I discussed it briefly with Anomaly partner Johnny Vulkan, who by that stage was fairly dismissive of the opportunities the virtual world offered marketers. Their only client to venture in to Second Life was Enviga (against Anomaly’s advice). Enviga eventually built a large green Enviga-drinking robot in Anomaly HQ and left it at that.


Purple pundit Piers Fawkes of PSFK (indulge me in my aliteration) was also eventually underwhelmed by Second Life. Anomaly neighbour and virtual pioneer Piers at one stage referred to himself as a “big time property developer” and “marketing consultant” in Second Life. He was quoted some time later as saying that “Second Life [wasn’t] much good for marketers“, presumably something he had learnt from experience. That said, his (rather ramshackle looking, slightly vandalised) virtual island HQ remains.


Who else is left? Crayon’s slightly stalinist-looking and underpopulated sim (traffic count: 32) remains. Crayon claimed to be the first agency to launch in Second Life (and indeed, the launch itself was actually held there). To my knowledge Crayon’s only Second Life client engagement was Coke’s Virtual Thirst, an effort which received mixed reviews at best.


Leo Burnett at one stage built a giant tree (replete with caged birds and apples) but they have now also departed. Their space was apparently envisioned as a place for international collaboration.


BBH built a (rather bland looking) office back in 2006 – also claiming to be the “first” – and said office for the moment is still there. It actually looks fairly well maintained, if unevolved and sterile. The only evidence of client involvement is a rather large Levi’s poster.


My views on marketing through Second Life? Well, I’d start by saying “don’t knock it until you’ve tried it”. There seems to be a dichotomy between those who piled in to Second Life without thinking it through particularly well (net result: lots of money spent and little to show) and those who rejected it out of hand (net result: nothing spent and nothing learned).

As with any marketing experience, success depends on objectives. Want to reach a lot of people quickly? Second Life probably isn’t for you. Want to reach and connect with tech-savvy 30-something virtual world enthusiasts (hey, someone might) then it might make sense.


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Social Media: Super List, Master List

Super List – Social Media Case Studies
A great way to get ideas for how your organization or clients can use social media is to find out what others are doing. Here are 18 sites below (and one book) that will get you started.

Master List ‎ – A Wiki of Social Media Marketing Examples‎
Peter Kim has made an incredibly useful wiki listing examples of marketers using social media

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Metaverse: Second Life poised to not blow for Marketers, Airforce and Army Invade, 98% Never Visit

The U.S. Air Force first began talking about a multipurpose virtual world, MyBase, back in February. The goals of the virtual world would be to recruit and inform civilians, train cadets, and help active airmen prepare for specific missions and ongoing projects. “MyBase is a set of regions dedicated to sharing the history and learning about the U.S. Air Force,” explains the sim. While the exhibits are interactive and educational, they’re definitely geared more at public outreach than internal training. Visitors can fly a virtual P51C Mustang, try a challenge course and shooting range, listen to Air Force band music, and see what military life is like. While there were automated bots on the site, no actual humans were present. There is an option for visitors, if interested, to access a website to talk to a recruiter about an Air Force career.
The U.S. Army will open up two islands in Second Life in the next 30-45 days aimed at recruiting new soldiers. This was announced at the Army Science Conference this week, which has a heavy focus on immersive technologies. The project sounds similar to the Air Force’s MyBase, which opened in Second Life yesterday. Users will find a welcome center with information and links to contact a recruiter on one island and military-themed activities like rappelling, shooting, and parachuting on the other. Completing the activities will earn users points toward free Army-branded virtual goods. Interestingly, Gen. William S. Wallace, the commander of the U.S. Army TRADOC, said that social networking has been “oversold”. Regardless, the Army remains interested as, according to Wallace, “one of the age groups of which there’s about 4MM young people that routinely interface in Second Life is the age group of the young people who we’re trying to encourage to join the military.”
A new study released by the Pew Internet & American Life Project claims that a slim majority of adults in the United States now play video games, with preferred platform choices being stratified by age group. Drawing from data collected in surveys during 2007 and 2008, Pew claims that 53 percent of Americans age 18 or older play games on some kind of device — including personal computers, game consoles, and handheld devices. As a footnote, despite 9 percent of gamers (and 21 percent of teen gamers) claiming experience playing MMOs, a mere 2 percent of gamers reported entering virtual worlds like Second Life.
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Steve Jobs v Bart

Last Sunday The Simpsons took the piss out of Apple: the brand experience, the cult of the white earbuds and even Steve Jobs‘ sermons on the mount. To incentivize the watch for hardcore ad-heads, wait ’til the end, when a dude with a mallet recreates Apple’s “1984”. Magical. Experience Mapple — “It’s so sterile!” — below the drop.


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Social Media: How To Use Twitter, Top 25 Free eBooks

eBooks are an essential part of internet marketing from a standpoint of providing solid information on a given subject matter. eBooks are normally sold throughout the internet marketing world along with free versions that are meant as an additional value to the visitor or potential customer.
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