“Glen Rossie has a tremendous whisky heritage and as we approach its 200th anniversary in 2014 we want to turn it into a global brand,” said David Birchall, chief executive of The Brand Cellar. Rossi signed up to become the face of the brand earlier this year, with Birchall claiming the rock legend can improve Glen Rossie’s success in overseas markets: “As ‘front man’ for the Glen Rossie brand, we believe he can help us reinvigorate sales not just in the UK but, as someone who has sold 118m records worldwide, overseas too.”
German Execs Win Rights to Best Beer Name Ever
An Upper Austrian village called Fucking, is the inspiration for a new beer called Fucking Hell. Yes, the common English term for surprise and/or frustration is now a brand name thanks to a German firm which has been granted permission by the European Union’s Trade Marks and Designs Registration Office to brew beer and produce clothing under the name.
A certain US soft drinks giant may disagree, but Bolivia has come up with a fizzy beverage it says is the real thing: Coca Colla. The drink, made from the coca leaf and named after the indigenous Colla people from Bolivia’s highlands, went on sale this week across the South American country. It is black, sweet and comes in a bottle with a red label – but similarities to Coca-Cola
end there. One is a symbol of US-led globalisation and corporate might; the other could be considered a socialist-tinged affront to western imperialism. The first batch of 12,000 bottles, priced about $1.50 (96p) for half a litre, were distributed in the capital, La Paz, as well as Santa Cruz and Cochabamba. The familiar-sounding name and packaging may rile the Atlanta-based soft drinks manufacturer, but Coca Colla could also cause groans in Washington.
PNC Bank Building Largest Green Living Wall in U.S.
Green roofs are a growing trend in the U.S., with buildings as diverse as the California Academy of Sciences, Minneapolis’ Target Center and the New York Mets‘ Citi Field adopting roofs topped with dirt and living plants. But PNC Financial Services Group is taking the lead on green walls, with the largest Green Living Wall in North America scheduled to be constructed on the south side of the bank’s Pittsburgh headquarters.
An idea that is often presented to clients by agencies but rarely happens. LocaModa
’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live.
Coca-Cola’s 100-Flavor Interactive Freestyle Soda Fountain
Ever had one of those moments where all you wanted was a Diet Black Cherry Vanilla Coke, but all the fountain could offer you was regular old diet? Coca-Cola is doing away with that problem by introducing a new beverage dispenser. Heralded as the “fountain of the future” by Coke PR flaks, the “Freestyle”–which was first unveiled under the code name “Jet” back in April–offers more than 100 flavor options. There are traditional sodas, flavored waters, carbonated or uncabonated beverages, energy drinks and so on. Even flavors not currently available in the United States.
Holt Renfrew’s Blog-Inspired Window Displays
The Holt Renfrew Vancouver store recently paid homage to their favourite fashion blogs. The 170 year old Canadian department store brand has dedicated each window display to a number of notorious fashion blogs, including; The Sartorialist, Bryan Boy, Garance Dore, Sea of Shoes, Jak & Jil and I want I got.
Artist 1chord & a fib has created a wonderful series of “infographics” that don’t contain any information. Playing off of information design’s current wave of popularity, the fake infographics maintain all the beauty of the medium but lack actual meaning or content.
Great collection of vintage cans, apparently someone spent rather a lot of time gathering these together.
Coca-Cola and Pepsi bury hatchet on Twitter
Coca-Cola and Pepsi have tentatively buried their decades old competitive rivalry, and are now sharing tweets and following each other on Twitter. As part of a social experiment between the bitterest of fizzy drinks rivals, creative agency Amnesia Razorfish invited the two companies – both on Twitter, but not fellow followers – to go out on a limb and acknowledge one another.
Coca-Cola and Johnson & Johnson
have maintained the #1 and #2 spots on a list of top companies with the most “Brand Power” in the US, according to CoreBrand, which released its 2008 Corporate Branding Index (pdf) this week. These highly regarded brands also held the same slots in the 2007 rankings.
Companies that lower the prices of their products during the recession may risk damaging long-term brand perceptions because suspicious consumers assume something is wrong with the product or brand if it’s being discounted, according to a study from The Futures Company.
, the store that stocked and sold pretty much everything you’d never need, was hit by the recession and closed most people were a little distraught. Although the chain was famous for its variety of sweets and being frequented around holiday time for any and every type of toy, there was not enough business to keep them afloat. From this disaster and disappointment however, has come some good. In one town it has been reborn as “Wellworths”, a store conceived by a former manager.
Pepsi’s ‘Optimism’ Push Gets Times Square Treatment
Pepsi-Cola‘s New Year’s resolution: Boost soft-drink sales and capture consumers’ attention with a new logo and upbeat advertising. So what better place to kick off that effort than Times Square on New Year’s Eve?
The Coca-Cola Company
‘s new digital billboard in Times Square is not only going green with its use of wind power, but it has also started the trend among 30 billboards at the iconic intersection of 47th Street and Broadway in Manhattan
. Coke also announced Monday (Dec. 29) it will debut a new “green” ad on New Year’s Eve: “Refresh. Recycle. Repeat.” The ad touts Coca-Cola’s goal to recycle or reuse 100 percent of the aluminum beverage cans and PET plastic bottles it sells in the U.S., part of the company’s Live Positively operating philosophy.
How long does it take to remake an icon? Try five months.That’s the amount of time Pepsi
took to revamp its famous logo, after top executives Indra Nooyi
and Massimo d’Amore called for a “quantum leap” forward in transforming the soft-drink category and defining Pepsi as a cultural leader, said Frank Cooper
, Pepsi’s VP-portfolio brands.
‘s influencer outreach surrounding the rebranding campaign included Charlene Li
from Forrester, who received a package from Pepsi with the history of the logo on cans…
Big company efforts in social media have mostly failed to this point. Facebook‘s application platform has become a graveyard of failed attempts to harness the platform, while other brands have suffered embarrassments at their ham-handed attempts to influence the blog world. Yet for some small companies, social media has proven to be a godsend of low-cost, effective brand building. Take Bacon Salt, an unlikely product dreamed up last year after a night out drinking by two Seattle buddies. What began as a half-joking idea — what if there was a spice that made everything taste like bacon — soon became a bustling business that’s sold 600,000 units in 18 months, thanks mostly to the harnessing of the word-of-mouth power of social media.(tags: socialnetworking socialmedia branding baconsalt)