Virtue v Vice

It seems my old mate Spencer Baim is kickin’ ass down at Virtue (the company he founded with Vice Magazine). The idea was to create a company that would add credible Vice-like mojo to brands and activate through Vice’s various media and experience channels. I just came across this article about “How Vice, and Virtue, Are Helping to Sell Brands” – seems they have picked up an AoR assignment …!
“Starting in January 2010, Virtue will serve as the agency of record for Palladium’s global creative and media accounts as the boot expands its relaunch campaign into countries like the U.K., Germany, Holland, Hong Kong, Japan, the Phillippines and Taiwan in the coming months, all markets where Vice has a presence.”

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Good Ideas: Lindt Gold Bunny, Virtue

This Easter weekend, Lindt hosted the “Gold Bunny World” at The Westfield Shopping Centre. Situated in the atrium, outside the Nike and Apple stores, it featured a maze created from real hedgerow, stilt walkers, a pop up shop selling gold wrapped chocolate rabbits (with £1 from every sale going to GOSH), and colouring in activities and other events for children – not to mention the giant gold bunny.

lindt gold bunny

Tousle-haired and sartorially challenged ex-Fallon planner Spencer Baim started up “Virtue” to help “tap Vice Magazine‘s genius” (shurely shome mishtake?) And who knew, it seems to be working …
spencer-baim
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