Women Over 55 Take Facebook by Storm. Cougarific! The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside Facebook. The number of men over age 55 also grew dramatically during the same four-month period (up 137.8%), but women over 55 still outnumber men in this age group by almost two-to-one.
And Agent Provocateur are getting in on the act. With help from agency StrawberryFrog, lingerie label Agent Provocateur has made its foray into social media in hopes of engaging a digital user base over the long-term. Attention-grabbing elements that have characterized past Agent Provocateur campaigns — images of celebrities riding mechanical bulls, or virtual pleasure manors, for example — are missing from the effort, which consists of a mild-mannered Twitter feed, a blog and a Facebook page.