‘Eco-Friendly’ Replacing Luxury as New Status Symbol
More than twice as many global consumers say they would rather drive an eco-friendly car (67%) than a luxury car (33%), and an even larger percentage would prefer to live in an eco-friendly house (70%) vs. merely a big house (30%), according to results from this year’s goodpurpose study, conducted by PR firm Edelman.These results, Edelman said, indicate that the global tide of conspicuous consumption is turning away from traditional status symbols of the past and moving toward products and brands that support sustainability. Protecting the environment, improving healthcare and reducing poverty are the causes that global consumers care about most:
Local First, a Grand Rapids. Michigan based organization that encourages sustainable, locally-based economies has made a simple but effective illustration of how money flows if it’s spent at a locally owned business versus a non-local business.
No Escape From McDonalds
Attempting to escape chain restaurants and big box stores in the US can seem like an impossible task. On a recent road trip, artist Stephen Von Worley noticed that they were popping up everywhere, even in the middle of formerly barren landscapes. Curious to see just how rampant this problem had become, Von Worley gathered data showing the exact location of all 13,000 U.S. McDonalds. What resulted was a visualisation that draws a spot on map of the United States – and showed how pervasive the chain really is.
Help John Grant Edit His New Book “Co-Opportunity”
My old planning-pal John Grant’s new book Co-opportunity is contracted for publication with John Wiley & Sons, scheduled for January 2010.
My new book, Co-opportunity is based on the growing realization that sustainability is going to require nothing less than a wholesale shift to more co-operative social systems. It’s not just about shaving off energy, waste or carbon emissions – nor about ‘band aid’ approaches to poverty. It’s about a new way of organizing society for the common good. Many people have described this shift. Prince Charles in a recent speech described it as a move to a joined up society. Bill Drayton describes it as a shift to an equitable model of parallel co-operation. These ideas will be as familiar to those working with web 2.0 and social production as in the ‘eco’ field. And numerous examples in the book are using social media for social good. Some but not all – there are just as many grounded in local community… My publisher, Wiley, has been quite broad-minded in allowing me to share the near completed draft in this public way, for free. I’d ask you to please be respectful of that and for instance don’t circulate all or part of the manuscript. Also by Wiley’s request only one section of the book with be available for download at any one time. If you or a colleague has missed an earlier section, you can always email me at email@example.com.
You can read John Grant’s blog here, and download the introduction [pdf] here.
One Planet Seven Theatres … Carbon War Room
The Carbon War Room is a global philanthropic initiative, founded to harness the resource and skills of the Planet’s entrepreneurs and institutions to urgently deliver solutions that enable humanity to prosper beyond the carbon economy. Our Founders include some of the world’s leading entrepreneurs and institutions who are passionate about solving this problem.