Alex Bogusky learns from his successes
It appears Mr Bogusky has been imparting sage advice at my mate Brent Hodgins’ Mirren conference. “I’ve never learned anything from my mistakes,” Bogusky said. “Again, I hate conventional wisdom. Conventional wisdom is learning from your mistakes. What about learning from your successes? That’s where I’ve focused [my energies]. Like, this works, we better get down and study on this.”
I have to say I agree. Back in the Chiat days, Carl Johnson was always looking for projects/ groups/ processes that somehow worked, and tried to replicate them. In a big agency culture these successful groups or projects often get ground down by intransigence, inertia or received wisdom.
Scott Hansen has compiled a great list of tips and ideas to break out of the dreaded creative blocks we all encounter at one time or another. 25 different creative professionals all give their take on how to get back into the groove when faced with creative obstructions.
How to Kill Innovation: Keep Asking Questions
Sharing his thoughts in the Harvard Business Review, author Scott Anthony believes that content questioning is the real enemy of innovation. Anthony says that “What About…” questions – the ones which endlessly ponder every possible scenario and variable surrounding an idea or plan are what stops real innovation in its tracks.
And what’s the solution? Action.
Future-thinker Shane Hope explores the cultural and technological norms of the distant future, expressing them through the fictional schoolwork diaries of children in the era of “memochems, divvies, and exocortical existence.” His work with Compile-A-Child exists at the intersection of science fiction and imaginative childhood innocence, built on extensions and iterations of emerging themes in transhumanistic cognitive science
(Video) The World According To 9 Year Olds
Questions include: identifying the most famous celebrities, their first computer interactions, and their fears. If nothing else, it will make you feel a bit older than you currently are.
The decade according to 9-year-olds from allison louie-garcia on Vimeo.
Exploring The Ruins Of Friendster
A recent Onion spoof highlights a fictional discovery of the ruins of the “Friendster Civilization.” An “Internet anthropologist” is seen describing a once-vibrant culture that seems to have vanished overnight. It’s a funny but interesting way to examine how we represent ourselves, and how future generations may see us (if having to decipher our culture based on social media profiles).
Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art
As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental. From the economy’s influence on the burgeoning “do-it-yourself” culture to an increasing reliance on collective wisdom, information-based art, and remote computing, digital experts at Last Exit (via MarketingCharts) have put together the following list of top digital marketing trends they believe will play out in the year ahead.
2010: The Year of the Good Idea
Judy Franks believes that if the industry can begin to look at the media landscape as a whole and less at its parts, and understand the ways in which it is changing, 2010 can still be the “year of the good idea.”
If you have to be afraid of something, then fear mediocrity. Some very well written and inspiring advice from Alex Bogusky. Based on a conversation with what sounds like Ari Merkin, he also outlines some of his precepts for success in new business.
1. Tell other people your dreams.
2. The clients you currently have are your true new business machine
3. Find some real passion in the building for the business or take a pass on it.
4. Don’t model yourself after other agencies. Stop stealing all the decks from other shops to find a great pitch.
I am definitely a fan of Crispin (who ain’t?) and while I haven’t always agreed with all Mr Bogusky’s opinions, this really struck a chord.
Gartner Inc has published the 2009 “Hype Cycle for Emerging Technologies,” its effort to chart out what’s hot or not at the cutting edge of hi-tech jargon. It’s just one of an annual phalanx of reports that handicap some 1,650 technologies or trends in 79 different categories for how likely the terms are to make it into mainstream corporate parlance.
Jackie Fenn, the report’s lead analyst and author of the 2008 book “Mastering the Hype Cycle,” delivers the main verdict: “Technologies at the Peak of Inflated Expectations during 2009 include cloud computing, e-books (such as from Amazon and Sony) and internet TV (for example, Hulu), while social software and microblogging sites (such as Twitter) have tipped over the peak and will soon experience disillusionment among corporate users.”