Brands: Power, Damage and Woolworths

Companies that lower the prices of their products during the recession may risk damaging long-term brand perceptions because suspicious consumers assume something is wrong with the product or brand if it’s being discounted, according to a study from The Futures Company.
depression advertising
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Spontaneity, Muziic, Thwarted Coke, Shrinking Languages

The Spontaneity Strategy
Some deathless prose from my old mate Erik Hanson. “In today’s dynamic media landscape, people are living their lives at the speed of real time. News is expected to be up to the second, friends keep up with each others’ lives online, step by step and hour by hour, and the latest and greatest can change every time you “refresh the page.”

Built by a clever 15-year-old web developer, this program allows users to stream any of the hundreds of thousands of songs available on YouTube directly to PCs (without fiddling with videos), where they can then be organized into an iTunes-like interface. Check it out now before it’s gone, as the site has yet to receive the blessing of Google, record companies, or the various rights holders to the songs.

Chinese Government blocks Coca-Cola’s billion dollar bid
The Chinese government has dealt a blow to Coca-Cola’s ambitions by blocking its $2.5bn (£1.8bn) purchase of drinks company China Huiyuan Juice Group on anti-monopoly grounds. In China, Huiyuan accounts for about 42% of the domestic pure juice market. In a statement the Chinese Ministry of Commerce said the deal would “restrict competition in the drinks market, force consumers to accept products with higher prices and reduce the types of products available”.

AROUND a quarter of the world’s population speaks just three languages: Mandarin, English and Spanish. But out of the 6,700 of the world’s identified languages, nearly 2,500 are deemed at risk according to UNESCO, the UN’s cultural body. The imposition of a colonial language long ago in big countries such as Brazil and America is still endangering the diversity of native tongues. In America, 53 languages have become extinct since 1950, more than in any other country.
languages4gd
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Tightfisted Millenials, Microsoft 2019, Fancy Lav Paper, Razorfish DoR, Social v EMail, Coke Vault

Two-thirds of US Millennials say they are somewhat or very concerned about their personal finances and plan to make drastic cuts across spending categories, according to a recent study by youth-research firm TRU, which gauged the near-term buying intentions of 12- to 29-year-olds in the current recession. Among the full sample of 1,300 respondents, those in their 20s (71%) express the most apprehension, while those ages 12-15 (44%) – most likely sheltered by their parents – are the least bothered by the failing economy, TRU said.
scrooge-mcduck1
Microsoft 2019, a presentation of what may lie ahead. It was produced by the Microsoft Office Labs and was recently shown on the Wharton Business Technology Conference. Gerald Hensel found it “pretty inspiring” …
Toilet paper is perhaps one of the least environmentally friendly products on the planet. As bizarre as that sounds, think about it – it’s a one-time use product that is made using valuable resources which can’t be reclaimed for use in future products. Even more disturbing is that virgin timber from rare old-growth forests in Canada are being used to make the ultra-premium varieties of toilet paper
An informative and thought provoking tome, including some deathless prose by your truly!
Social networking sites such as Facebook and MySpace are now more popular than personal email, according to Nielsen figures out today. Research by Nielsen Online ranks “member communities” as the fourth most popular online category — after search, portals and PC software — and are now visited by 67% of the global online population.

Coke’s Vault Takes on Pepsi’s Mtn Dew With Coupon Giveaway
In an audacious and quite possibly unprecedented move likely to resonate with recession-weary consumers, Coca-Cola will give away a free sample of its Vault brand to anyone who buys PepsiCo‘s Mtn Dew. The aggressive “Don’t Dew It” promotion aims to get die-hard Dew-ers to try Vault, which after three years on the market isn’t just an also-ran to the Pepsi brand; it’s an afterthought. According to Beverage Digest, juggernaut Mtn Dew commands more than an 80% share of the citrus segment, while Vault holds about 4%.

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