Innovative OoH: PNC’s Living Wall, Times Square Social, Coke Freestyle Fountain

PNC Bank Building Largest Green Living Wall in U.S.
Green roofs are a growing trend in the U.S., with buildings as diverse as the California Academy of Sciences, Minneapolis’ Target Center and the New York MetsCiti Field adopting roofs topped with dirt and living plants. But PNC Financial Services Group is taking the lead on green walls, with the largest Green Living Wall in North America scheduled to be constructed on the south side of the bank’s Pittsburgh headquarters.

pnc green wall

An idea that is often presented to clients by agencies but rarely happens. LocaModa connected Viacom’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live.
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Coca-Cola’s 100-Flavor Interactive Freestyle Soda Fountain
Ever had one of those moments where all you wanted was a Diet Black Cherry Vanilla Coke, but all the fountain could offer you was regular old diet? Coca-Cola is doing away with that problem by introducing a new beverage dispenser. Heralded as the “fountain of the future” by Coke PR flaks, the “Freestyle”–which was first unveiled under the code name “Jet” back in April–offers more than 100 flavor options. There are traditional sodas, flavored waters, carbonated or uncabonated beverages, energy drinks and so on. Even flavors not currently available in the United States.

coke machine

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Out of Home: Shepard Fairey, Culture Commentary, 20ft Colon

Artist Shepard Fairey has contributed to a new campaign from Lance Armstrong’s charity Livestrong. Armstrong’s ‘Livestrong: Hope Rides Again’ graphics announce “Defiance”, “Courage”, “Action” on the buildings in LA.
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Floyd Hayes sent this photo taken on Lafayette Avenue in Brooklyn. Could this develop into the next big cultural meme for expressing our collective distaste for mediocrity everywhere? Meh. It certainly has a nice ring to it.
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In Times Square, a 20-foot-long colon
Yes, you read this right . In the advertising Mecca that is Times Square, it takes a lot to turn heads; in the most recent instance it was another body part, the colon. Bright red and pink, it’s a 20-foot-long, 8-foot high U-shaped colon that appeared in Times Square one day in late February. Passersby were invited to not only stare at it, which they did, but to walk through it. The colon, inflatable and portable, was put up by the Prevent Cancer Foundation to build awareness for Colorectal Cancer Awareness Month, which is March, and then it’s off on a 12-city national tour for the Super Colon, as it’s called. Next week the exhibit will be in St. Louis, Portland, Ore., Philadelphia, Duarte, Calif., and Tampa.

times-square-colon

Photo by Brechtbug.

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Times Square: Pepsi’s Optimism, Coke’s Wind

Pepsi’s ‘Optimism’ Push Gets Times Square Treatment

Pepsi-Cola‘s New Year’s resolution: Boost soft-drink sales and capture consumers’ attention with a new logo and upbeat advertising. So what better place to kick off that effort than Times Square on New Year’s Eve?

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The Coca-Cola Company‘s new digital billboard in Times Square is not only going green with its use of wind power, but it has also started the trend among 30 billboards at the iconic intersection of 47th Street and Broadway in Manhattan. Coke also announced Monday (Dec. 29) it will debut a new “green” ad on New Year’s Eve: “Refresh. Recycle. Repeat.” The ad touts Coca-Cola’s goal to recycle or reuse 100 percent of the aluminum beverage cans and PET plastic bottles it sells in the U.S., part of the company’s Live Positively operating philosophy.
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Popculture: 20c Breakfast, SantaCon, Cigarette Ads, Lego Hip Hop Album Covers

The 20 Cent Breakfast: Deep Recession Discount
We’ve seen a lot of businesses slashing prices and offering all kinds of special deals to get people buying during these sluggish economic times-but this is outrageous. Casa Havana has been running a “recession special” since mid November, that offers a full breakfast for a mind-blowing 20 cents. It’s unknown how the the New York restaurant can feed you for such low prices, but it’s at the very least a great marketing gimmick.

20-cent-breakfast

SantaCon NYC
Santa hits New York tomorrow. Or rather, hundreds of Santas do, all attired in traditional red suits and white beards, carrying the nontraditional MetroCard and occasional hip flask. It’s Santacon, when hordes of St. Nicks ride subways instead of reindeer, down pastrami and booze instead of cookies and milk, and create holly jolly mayhem in holiday stomping grounds like Central Park, Times Square and strip clubs.

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Return to the Golden Age of Cigarette Advertising
An exhibit of print advertising is as filled with stunning creativity as it is with pure horror. Santa Claus hawks cigarettes. Doctors recommend cigarettes as cures for various ailments. Dentists urge their patients to smoke. Babies endorse the cigarettes their “daddies” smoke. The display — covering ad agency output from the 1920s to the 1950s — fills the walls at the Science, Industry and Business branch of the New York Public Library.

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Lego Hip Hop Album Covers
The progressive online publication, Format Magazine, just took playing with Lego to a whole new level with their collection of 20 classic (and some not-so-classic) hip hop album covers recreated with those iconic plastic Lego men. Shot in the Format studio by Nick Hanekom, and graphically produced by beat-maker Glen Manucdoc, the little Lego guys assume the notorious album cover poses once carried about by the likes of Ghostface Killah, Biz Markie and RUN-D.M.C., to name a few.

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Snippets: BBC Alcohol, Nikon v Guns, Camp Staycation

If you’d like to feel bad, check out the BBC’s “Alcohol Experiment”, which shows you the amount of calories you consumed while drinking last night — or any night — and then translates them into (British) food.
homer beer
Toronto-based photo retailer retailer Henry’s, along with Toronto police, just concluded an interesting promotion called Pixels for Pistols. Anyone who turned in a firearm they didn’t need or want received a Nikon digital camera in exchange. Rifles or firearms earned a Nikon Coolpix P-60. An assault rifle or pistol earned a Nikon Coolpix S-52. Along with the cameras, each person also received photography lessons. The program aimed to reduce the number of legitimately owned guns which represent 30 percent of gun-related crimes in Toronto. As of December 4 when the campaign ended, 1,400 guns were collected in exchange for Nikon cameras. Toronto police Detective Sergeant Chris Boddy said, “We never imagined we’d get the response that we did. A lot of it has to do with the fact that people have unwanted firearms in their homes, and when they hear of the program, they realize now would be a good time to get rid of the firearms.”
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Temperatures are frigid and the economy ain’t so hot either! If you can’t swing the ski house in Gstaad, or even the weekend in Aspen, this year. For a lower-rent winter wonderland think Bear Mountain instead of the Alps visit Camp on Smith Street. It’s got “the blazing fireplace, the trophy heads (including one dangerously close to the blazing fireplace), the kayak in the corner, the rough-hewn wooden walls,” he writes, and “you can even order s’mores supplies.”
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