iPhone, Verizon Lead in Smartphone Satisfaction
Despite the traditionally high Blackberry penetration among business users, smartphones with more consumer-oriented functionality – such as the iPhone, Google’s Android and Palm Pre – score the highest in a customer satisfaction study (pdf) from CFI Group. The CFI Group Smartphone Satisfaction Study, based on surveys of more than 1,000 US smartphone users, also found little relationship between smartphone satisfaction and consumer satisfaction with network provider. Verizon and T-Mobile get top scores for satisfaction in this category, despite the fact that the iPhone is exclusive to AT&T.
MIT’s Media Lab has designed a way to help you understand the economic and ecological implications behind different products you buy–it’s an interactive map that displays where each component came from. Specifically designed to be a “collective tool for transparency and sustainability,” SourceMap’s intended to demonstrate how important supply chains are, and what the consequences of each part of the chain work out to be. It’s set up like a social network, so that anyone from producers to end-users can take part (as long as you’re a registered member). Check out the demonstration video to get a better insight:
Harris Tweed manufacturer cuts Scottish branding from US campaign
The largest manufacturer of Harris Tweed has removed all references of Scotland from its marketing campaign in the US due to fears that the Scottish government‘s release of the Lockerbie bomber could lead to a sales boycott by American consumers. Harris Tweed Hebrides plans to focus on the brand’s island heritage and has removed all references to Scotland and Scottish imagery from its promotional material ahead of the launch of its fashion collection in New York next month.
When construction began on a new subway station just outside Hyundai Card
and Hyundai Capital
‘s headquarters here, marketers at the South Korean
financial-services company wanted to grab as much of the ad space as they could. They got it all, as well as the space in three adjacent stations and most of it in four of the 16 trains serving the new line subway line. The three-year deal cost $2.2 million. Once they had their new display space, the marketers made an unusual decision: They would leave it largely blank. Inside the stations, giant wall signs are all white, except for a small icon that symbolizes one of the company’s services, such as a car for car loans, plus a small company logo.
Oh Dear. A lot of global marketing is about translating a single idea for dozens of markets. But these days local executions don’t stay local for long, especially if they offer bloggers a chance to embarrass a multinational brand. Microsoft
learned this last week, when blogs and mainstream media alike seized upon an image from Microsoft’s Polish business website featuring a clumsy Photoshop
job that turned a black man white. The original image appeared on Microsoft’s U.S. website and featured an Asian man, the black man and a white woman sitting around a conference table. On the Polish website, the same photo appeared with a white man’s head pasted over the black man — if you look [not even] closely, the black man’s hand is still there –apparently because of Poland
‘s homogenous population. While Microsoft has since apologized and taken down the photo, evidence of the racially insensitive gaffe remains on major news sites such as the BBC
, and countless blogs.
I think Ford
did this in Poland also in 1996?
Read the same article elsewhere:
Amazon.com today announced that it has reached an agreement to acquire Zappos.com. a leader in online apparel and footwear sales that strives to provide shoppers with the best possible service and selection. The acquisition brings together two companies who share a passion for serving customers and whose customers benefit from cultures of innovation and long term thinking.
This incident is indicative of what kinds of trouble can emerge when we reframe “content” as “service.” As numerous pundits have noted, the physical book analogy would be Amazon breaking into your home and taking away a book you’d purchased (leaving you a refund on your desk, of course). But a Kindle book isn’t a physical book–it’s a service, one that (as the Kindle license makes clear) you don’t really own.
Barnes and Noble just revealed that it’s upcoming e-reader is the one from Plastic Logic that we’ve long heard about. Which means the Kindle may have a decent competitor on the scene. After all, Plastic Logic’s e-reader is the most interesting-looking and sounding one yet–it’s design is super-minimalist thanks to its touchscreen, it’s supposedly a very slender device indeed, and it has a whopping 8.5 by 11-inch electronic ink display that rivals the Kindle DX’s. Its built to support the EPub format, also used by Sony, which is how B&N plans on releasing the texts from its e-bookstore.
When it comes to predictions as to the advertising recession, its a far from clear picture and predictions vary depending on who you are talking to …
Cuts in marketing spend easing
The latest Bellwether survey published this week (13th July 2009) has found that for the second quarter in a row the rate of decline in marketing spend has eased, linked to an improvement in business confidence; with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of last year.
Ad outlook: Longer, slower recovery
The only good news is that we may finally have hit bottom during second quarter, with the media economy expected to rebound slightly during the second half of the year. But generally Magna’s mid-year 2009 U.S. forecast, released today, gives no hope of a full rebound for the media economy anytime soon.
According to Forrester Research
, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets by shifting funds from traditional media. Direct mail was cited by 40% of marketers as being one being cut, outranking newspapers (35%), magazines (28%) and television (12%).
Growth in social network advertising spending worldwide will take a hit in 2009, but not as severely as in the US. eMarketer
projects 9% growth in worldwide spending in 2009, to $2.2 billion. That is down from the 17% growth eMarketer forecast in March 2009.
“What’s most interesting about “Married on MySpace” is the way it integrates brands and products. Arguably “Married” is the first reality series in some time, offline or on, that eases commercial content into its flow in a way that feels both natural for viewers and worthwhile for marketers.”
How People Share Online Video
“A few short years ago, the term “online video” was wishful thinking. Clips could only be slowly downloaded. They had to be viewed in tiny windows on the computer screen. Sound and graphics were primitive. Video was hardly a killer app. But then, in a rush came—sometime between 2005 and 2006—YouTube in the US, Dailymotion in Europe and Tudou in China.”
Crispin Porter + Bogusky Intern Auction: Summer 2009 – eBay (item 270392380113)
Crispin Porter & Bogusky has put 40 of its interns up for auction on eBay. Interested parties can bid for them , with all of the money going to the interns themselves to augment their wages. At the time of writing, the bidding, which started at $1, stood at $4,250. The winning bidder will receive a creative presentation from the intern, consisting of strategies, concepts and recommended brand positionings, but not finished ads or production materials.
American Apparel has settled with director Woody Allen for $5m (£3.2m) over the unauthorised use of the star’s image in a 2007 poster campaign. Allen sued the fashion retailer for $10m accusing it of “blatant misappropriation and commercial use of his image” and of damaging his reputation. The image was a still from the film ‘Annie Hall
‘ featuring Allen as a hasidic jew.
If you want your brand to be associated with young people, then image isn’t everything, at least not according to a study by MTV
Networks, the long-time arbiter of cool—and what’s hot—among young audiences. For the study, Internet users ages 12 to 24 in five countries—Germany, India, Japan, the UK
and the US—were surveyed. According to respondents ages 18 to 24, the most popular features of a brand were good quality, trustworthiness and workability—three traits not usually associated with the stereotypical image of free-wheeling youth.
Apparently, “Recent high-profile media coverage suggests a large percentage of the US population participates in online social networking and microblogging, but over half of Americans (51%) do not use Twitter
or participate in either of the two largest social networking sites – MySpace and Facebook
– according to (pdf) a recent Harris Poll from Harris Interactive
(via MarketingCharts)”. I actually think 49% is a high number to be engaging in these activities (if you think what a short time these have been around). Moreover, 16% update their page at least once a day.
Glad to see MarketingCharts is focussing on the important stuff … Evidently nearly 80% of Americans in all demographic groups say they feel a sense of attachment to at least one of their old t-shirts, and that shirt is most likely to be one that was acquired on vacation, according to research from BlueCotton and conducted by Synovate. The nationwide study, which was undertaken to learn the fate of all the t-shirts created for sports leagues, fraternity parties, church camps, fundraising events and innumerable other groups and activities, found that 79% of survey respondents still have an old shirt, and that the average number of shirts per person is 2.5.