Sony, Microsoft Motion Controls Will Beat Wii at Its Own Game
Nintendo Wii‘s role as king of motion gaming consoles is at risk. Sony and Microsoft have both previewed motion control systems at the E3 video game expo, and both systems knock Wii clean off the throne–even though neither has announced when their controllers will become available to the public.
I was alerted to the new by 3 campaignAlina. I was underwhelmed by their mandatory Facebook, Twitter, YouTube pages, but was intrigued by the Sim Sidekick (for a couple of minutes anyway). You can choose from six characters on the website, and the one you pick follows you around the web, interacting with site-specific responses designed for different sites. (The abovementioned Twitter, MTV.com, YouTube and so on.) I took a random sidekick for a spin. He liked my blog (apparently) but wasn’t a huge fan of Facebook…
Adults Spend 8 Hours a Day in Front of a Screen, Study Finds
The average American adult is exposed to various screens — TV, personal computers, cell phones, video games, GPS units and more — for about 8.5 hours every day, according to a Nielsen-backed study conducted by Ball State University‘s Center for Media Design. The study followed 350 test subjects and tracked their viewing instead of using the traditional method of allowing subjects to report on their media consumption. Adults ages 45 to 54 spend on average one hour per day more with screens than others. Overall, Americans are exposed to just more than five hours of live TV per day compared with 15 minutes of DVR playback and 2.4 minutes of computer video.
Among other finds:
— computer video consumption tends to be quite small with an average time of just over two minutes a day.
— Adults spend an average of 6.5 minutes a day with videogame consoles with the number rising to 26 minutes a day among those aged 18-24
— Adults spend an average 142 minutes a day in front of computer screens
— Adults spend an average 20 minutes a day engaged with mobile devices with the highest usage — 43 minutes a day — among the 18-24 age group
Mars forces Poke to shut down Snckrz site
Mars has forced the digital agency Poke to shut down an unauthorised website that encouraged users to create their own logo for the chocolate bar Snickers. Consumers could type whatever slogan they wanted on to the site, at http://www.snckrz.com, and the words would appear on the logo on the front of a Snickers bar.