Social Media: Uniqlo v Twitter, Heinz v Facebook, Tipp-Ex v YouTube

Japanese clothes retailer Uniqlo has found a novel way of encouraging U.K. shoppers give the brand a big presence on Twitter — by reducing the price of clothing pieces every time someone sends a tweet about an item. The “Lucky Counter” promotion has been running ahead of the relaunch of Uniqlo’s U.K. e-commerce site this week, and has seen the brand’s name appear in Twitter’s trending topics list for the country. In a web page dedicated to “Lucky Counter,” users can choose from 10 pieces they would like to see discounted on the website when it relaunches on September 9.
Consumerist points us to an interesting Heinz ketchup bottle that features an unusually prominent call to action, asking users to friend the brand on Facebook.

Tipp-Ex invites viewers to script ending in YouTube spot
An innovative use of YouTube by correction fluid brand Tipp-Ex offers viewers the chance to choose what happens next in a video clip after a reluctant hunter refuses to shoot a grizzly bear.

When tactics aren’t enough: the Tipp-Ex viral (asourceofinspiration.com)
An Interactive YouTube Campaign By Tipp-Ex (mindjumpers.com)
Uniqlo’s U.K. Twitter Campaign Looks to Be a Perfect Fit for Retailer (adage.com)
Adventures in Advertising: Youtube + Tipp-Ex (tech.fortune.cnn.com)
Tipp-Ex Lets You Make A Hunter Hump A Bear In Interactive YouTube Campaign (socialtimes.com)
This Week’s Best YouTube Ad Campaign: Tipp-Ex Impresses With Custom Interactive YouTube Video (reelseo.com)
Interaction Video Key To Viral Success (viralblog.com)
Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken (clickz.com)
Amazing New Interactive Youtube Campaign By Tipp-Ex – Bear Included (marketingconversation.com)
Interactive YouTube Video Clips The Next Trend For Viral Videos? (elliottlemenager.com)

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Social Media: Married on MySpace, Online Video

“What’s most interesting about “Married on MySpace” is the way it integrates brands and products. Arguably “Married” is the first reality series in some time, offline or on, that eases commercial content into its flow in a way that feels both natural for viewers and worthwhile for marketers.”
married on myspace

How People Share Online Video
“A few short years ago, the term “online video” was wishful thinking. Clips could only be slowly downloaded. They had to be viewed in tiny windows on the computer screen. Sound and graphics were primitive. Video was hardly a killer app. But then, in a rush came—sometime between 2005 and 2006—YouTube in the US, Dailymotion in Europe and Tudou in China.”

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2008: The “Best Of” Begins …

The end of year retrospectives are pouring in. AdAge have started the ball rolling with a slew of “Best Ofs” … here is my pick of their picks…

I maybe a mainly digital guy these days (hey, who ain’t?) but I still love magazines. Here are Adage’s cover picks for 2008.
2008-magazine-covers

“Nonvideo Ad Efforts”
Ah yes. Who doesn’t love a good “Nonvideo Ad Effort”. Disappointing that Creativity doesn’t know what to call these things … I am finding myself much more “jazzed” (did I say that aloud?) by the so called “non video” efforts than by the spots…

dexter billboard

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I Love Sleeveface

Sleeveface, The Book
What a bloody good idea. Beautifully simple, and especially pertinent to those of us old enough to remember the joy of 12″ vinyl sleeve art.

For those of you not familiar – sleeveface is a popular online meme that encourages participants to obscure a portion of their body with a record sleeve so as to merge the image with reality. Thousands of people have tried their hand at the optical illusion and there are loads of great images filling up flickr pools. There is even a youtube video tutorial. (Of course!)

Now someone has had the brilliant (I wish I’d done that!) idea of making a 192 page book out of it. It comes out on the 17th of November (two days before my birthday, folks!).

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Links for 2008-02-24 : 100 Architects, Hearst & YouTube, TV Ads, Reykjavik

Links for 2008-02-22 : In-Bar Video, Red Bull’s Surf, Sak’s Bus

Links for 2008-02-08 : Matter, Issuu, Fluxxlab, We Need Girlfriends, Euro NYC, Generation MySpace, Whopper Freakout RoI, 10 Billion Online Videos