WPP Bails on Enfatico? Virgin Mobile Bails Out Users

WPP folding Enfatico into another division
WPP said today that it will be folding Enfatico — its experimental communications agency with Dell Inc. — into its Y&R Brands division. The decision to merge the startup into the Y&R division was a strategic one that resulted from the difficult economic climate, according to WPP leadership. In an internal memo to Enfatico’s global team obtained by the Austin Business Journal, Enfatico’s leaders added that the merger will allow the startup to flesh out its capabilities.


Virgin ‘Bails Out’ Hardup Customers Facing Layoffs
Hoping to stimulate consumer spend and spark some brand loyalty on the side, prepaid wireless firm Virgin Mobile USA is offering its laid-off customers calling plans for three months, fully-paid, including taxes and surcharges.


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PR Brands Better, The New Normal, Guardian Open Platform, Right Music Wrongs

Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 (an, er, PR company) and Context Analytics. The findings of the “Media Prominence Study,” (pdf) which calculates brand value based on Interbrand‘s 2008 Best Global Brands report, show that on average 27% of brand value is tied to how often the brand name appears in the press.
Recent Mintel studies have confirmed that, rather than entirely forgoing spending on shopping, travel and entertainment, most consumers are “trading up, down and over,” Mogelonsky reported in a recent Webinar presentation. In the new economy, consumers at all income levels are “learning to look up, down and over to find goods and services at prices they can afford … and want to spend,” she said.
the Guardian has settled any debate concerning their own publication in one bold move, almost. To that end, they have launched Open Platform a service that encourages readers to reuse Guardian content within the larger context of the internet, leveraging – according to the site – “our journalism, our brand, and the technologies that power guardian.co.uk.”
Droga5 and Virgin Mobile have created a campaign asking users to decide which artists from the past are guilty of creating ‘wrong’ music. The first offender to confront his sins is Robert Van Winkle – aka Vanilla Ice – whose Ice Ice Baby is the highest selling rap song to date (over 40 million copies since its launch in 1991). He appears in a video apologising for the baggy pants, the dodgy hair and – most importantly – for the music. http://www.rightmusicwrongs.org
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