So thumbs aloft, I am now an official Beta tester of (Err …Yaay!) The fact that works on a Mac immediately endears it to me, and I am convinced 3D internet is the way of the future. I even built a (crappy looking) room … now wondering what next?


Haagen Dazs Bees, Uncommon Knowledge, Virtual Goods, Penguin Dating

  • Associating environmental, social, or political causes with brands isn’t just a cheap trend. Done properly, it is also effective: studies say 7 in 10 consumers have purchased a product or service because it supports a cause they believe in.. American Express demonstrated this when it witnessed a 45% increase in credit card applications during its Statue of Liberty restoration campaign. Haagen Dazs chose Bees. Honey bees began dying mysteriously about two years ago. The reason for this hasn’t yet been discovered, but scientists’ failure to correct the situation may yield potentially catastrophic repercussions on the human food supply. Since 30 of its 73 flavors use ingredients that depend on bees for pollination (e.g., almonds, blueberries, peaches), it was considered a highly relevant issue to Häagen Dazs. The firm launched a multi-platform campaign that included TV ads, print ads that flower when planted, a microsite, and philanthropic sponsorships.
  • honey bee

  • From Ace Jet 170: “Designing is basically the practice of combining stuff; ideally in ways that haven’t been seen before. So the more stuff you know (about everything), the greater the chance you’ll find a relevant and distinctive, and therefore effective (and original) combination. The combinations thing goes for everything we do: On one level we combine colours with shapes and typefaces and words, and end up with logos. On another level we take an airmail letter and the idea of love songs and think about love letters, and end up with things like this, despite who the client is.”
  • Photobucket

  • In a game like World of Warcraft, some non-devout players often can’t be bothered to put the time & effort into gameplay to gain better weapons and armor for their avatars. So they’ll outsource gameplay to “gold-farmers” to play & advance their avatar. BBC reports that at least 400,000 people in China earn an average of £77 per month selling these virtual goods to players.
  • Photobucket

  • is a new site by Penguin UK that aims to – you guessed it – help bookworms find love. In partnership with, Penguin launched the site to introduce a little literary twist to the online dating scene. While sites like GoodReads provide a virtual community for avid book readers, PenguinDating focuses more primarily on dating. Members of the site can search through’s member profiles to find people who share their literary tastes, as well as find members on PenguinDating through members’ mini-book reports on the latest books they read.
  • Photobucket

Links for 2007-10-22 : The Metaverse, Mobile, Andy McNab