Virtue v Vice

It seems my old mate Spencer Baim is kickin’ ass down at Virtue (the company he founded with Vice Magazine). The idea was to create a company that would add credible Vice-like mojo to brands and activate through Vice’s various media and experience channels. I just came across this article about “How Vice, and Virtue, Are Helping to Sell Brands” – seems they have picked up an AoR assignment …!
“Starting in January 2010, Virtue will serve as the agency of record for Palladium’s global creative and media accounts as the boot expands its relaunch campaign into countries like the U.K., Germany, Holland, Hong Kong, Japan, the Phillippines and Taiwan in the coming months, all markets where Vice has a presence.”

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