Lionel Richie v Walkers (and Lineker)

I am pretty jaded about advertising, but AMV’s effort for Walkers – featuring Crooner Lionel Richie and former England Captain Gary Lineker – is actually funny and well done.

Unlike AMV to use celebrities, I know … (irony dear reader).

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Walkers “Do Us A Flavour” Promo: Cajun Squirrel and Crispy Duck

I saw Walker’s “Do Us A Flavour” when I was in the UK last. I am a big fan of Walkers (and crisps in general) but for the most part “over” competitions of this nature; that said this one struck a chord. I even took time to enter … but by the time I looked all the good flavours had already been suggested. Now it appears that Cajun Squirrel is battling Crispy Duck…

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Walkers will be offering six new crisp flavours from today including Cajun Squirrel, Crispy Duck and Builder’s Breakfast following its competition that asked the public to suggest new flavours. A team of judges, including Heston Blumenthal, the chef who invented snail porridge and bacon and egg ice cream, chose six winners from more than 1m entries to its ‘Do Us a Flavour’ competition, which launched in July The six finalists, who came up with Cajun Squirrel, Crispy Duck, Onion Bhaji, Fish and Chips, Chocolate and Chilli, and Builder’s Breakfast, will each receive £10,000. The flavour which receives the most votes from the public via Walker’s website by May 1 will remain on sale while the other five will be discontinued. The eventual winner will receive £50,000 and 1% of all profits, estimated at £57,000 a year.

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