Target Gives New Life To Potboilers, WalMart Turns Up The Heat

Target, which has long built its reputation on its eye for good design, is further distinguishing itself as a purveyor of finer taste (by big box retailer standards, at least). The 1,700 location chain is using its ‘Bookmarked Club Pick‘ program to turn its loyal shoppers into rabid readers—and catapulting unwitting authors into significant sales territory at the same time. By positioning Target-exclusive editions in prominent shelving locations throughout stores, authors like Tatiana de Rosnay—whose initial dud Sarah’s Key went on to sell 145,000 copies through Bookmarked—are finding themselves with a second chance at a literary career.
Walmart has launched an aggressive push to have marketers divert their consumer media and marketing budgets into the giant retailer’s growing ad budget and in-store marketing programs, using a simultaneous push to clear underperforming brands off its shelves as extra leverage.
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Snippets: Mumbai Attack-Tech, Walmart’s $99 iPhone

‘New Technology’ Enabled Terrorists in Mumbai Attacks
Terrorists that struck Mumbai last month demonstrated sophisticated use of modern technology to organize their attacks. The news casts a less jocular sheen on a recently-released US Army report about mobile and web technologies that could be used to enable terrorism. Before launching their attack, the perpetrators studied satellite images of Mumbai from over the internet. Such images can be found on widely-available sites like Google Earth or Google Maps, which lets users access “satellite” or even “street” views of certain areas.


Walmart Is Set to Sell a $99 iPhone
Apple’s iPhone is headed for Walmart. According to Bloomberg, the retail giant is set to sell a 4GB iPhone for $99. The current 8GB entry-level model is $199 plus a two-year AT&T-service subscription. The right venue. Having Walmart move your products is a no-fail proposition for most brands. But if you’re a brand with high aspirational appeal such as Apple, do you want your wares showcased an aisle away from laundry detergent and 10-packs of boxer shorts? Apple didn’t return calls to AdAge for comment (but I guess that could have been because of sucky iPhone reception).

walmart iphone

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At least no one ever died of Marketing

… well, until now …

Security should have been better, but advertising also helped kill a temporary worker at Wal-Mart, according to a lawsuit filed by the estate and relatives of the 34-year-old man trampled by a pre-dawn Black Friday crowd at a Valley Stream, N.Y., store.At least one local police official and one retail marketing consultant also argue that Black Friday marketing and merchandising practices need to change in the wake of the incident.

Wal Mart Death

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