Top 10s

Getting people to interact with others and upload content to a community-driven site enough may sound easy, but engagement doesn’t happen automatically. It takes time and work, and much of the right formula is deduced through trial and error. Here are 10 tips for increasing user engagement that work for news community web sites, but can apply to all types of online user-engagement communities.
For the first time YouTube are sharing theri official Most Watched lists and some of the fastest-rising search terms on YouTube. “Some moments were big (President Obama’s inauguration), some small (a Minnesota wedding party erupts into dance), some expected (“New Moon”), some surprising (Susan Boyle) — but all of them inspired, entertained and connected millions of people around the world via YouTube.”
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OK, so maybe digital agencies *are* able to lead …

I have penned (rather, copied and pasted) a few lines on this topic before … now I notice yet another article about whether Digital shops are ready to take lead agency /AoR positions for clients. This time AdWeek‘s Brian Morrissey chips in, saying that “Web Shops Go From Underdogs to Top Dogs”.

“While digital shops have fared better than their traditional counterparts in recent years, a hot-button question points to their still-debated status: Can these agencies move beyond their primary role of tech jockeys to become leaders of brand strategy? R/GA has attacked this question head on by winning lead agency assignments from Ameriprise Financial as its lead shop. Such assignments are still the exception to the rule. Yet the general expectation is that the number of these jobs will increase, particularly as digital initiatives become core not only as marketing channels, but as internal drivers of innovation.”

Well, a couple of things…

1. Does it make sense these days to differentiate digital and traditional shops (except by heritage)?

2. The brain drain from formerly-traditional agencies to formerly-internet-advertising agencies means that most of the smart money/ people are moving to the “digital” side. I think this thought-leadership migration will only continue.

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