Facebook Whopper Sacrifice (and Whopper Virgins)

A lot of peole have written about the Facebook WHOPPER® Sacrifice … “What would you do for a free WHOPPER(r)? Would you insult an elected official? Would you do a naked handstand? Would you go so far as to turn your back on friendship? Install WHOPPER(r) Sacrifice on your Facebook profile and we’ll reward you with a free flame-broiled WHOPPER(r) Sandwich when you sacrifice 10 of your friends*.”

whopper-sacrifice

My take? I think Crispin definitely produce a mixed bag of creativity – and for every Subservient Chicken/ whatever there are nine things you never hear about – but this one gets my vote. Brilliant!

And some news just in: their Whopper Virgin effort – which I liked less – also seems to have done pretty well …

Burger King‘s recent “Whopper Virgins” campaign is on track to replicate the online success of the fast feeder’s earlier viral success “Whopper Freakout,” but its impact on sales remains to be seen. The documentary-style video, courtesy of ad agency Crispin Porter & Bogusky, appears to be breaking through the clutter. According to ComScore, Whoppervirgins.com had 242,000 unique visitors in December. By comparison, Whopperfreakout.com had 250,000 visitors during its first month, December 2007.
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Brand Extension: Burger King

Ah … I think I smell the work of Crispin. Is this a bit pointless? That said I should add that I am slightly jealous. I never succeeded in persuading a client to create a spoofy brand extension (Brawny check shirt anyone?).
burger_king_whopper_combo

Burger King Fails With BK Boxers
Of Burger King Boxers’ inclusion on TippingSprung’s Best Innovations & Worst Line Extensions survey, Laura Ries told BrandWeek, “While people love the Whopper, they don’t want to parade around in underwear that says, ‘This is where my big, fat ass came from.'” According to the survey, 45.5 percent thought the Burger King underwear line extension was the single most inappropriate line extension. Also topping the list were Kellogg’s hip-hop street wear and Kanye West’s travel site.

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