‘s Southern Comfort
brand — weary of jostling for notice with other spirits brands during the narrow nightly window when they are permitted to advertise on cable — is taking its entire media buy digital, allowing it access to programs online it couldn’t touch on TV.
Ad Agency Creature Marketing Sherry to Younger Consumers
Seattle boutique shop Creature has developed a humorous Web site that’s meant to shed some light on the drink’s history, types and usage. The site, built for the Sherry Council of America, takes on the fusty image of the Spanish fortified wine.
“Unnatural Habitats: Rethinking the Modern Zoo”
Should institutions dedicated to natural sciences depict a world untouched by civilization as a matter of history? The Schönbrunn Zoo in Vienna
has chosen the opposite approach: this spring its animals share their pens with an installation created by artists Christoph Steinbrener and Rainer Dempf that reflects the degradation of animal habitats.
As if average 28-month tenures weren’t enough of a disincentive for marketers to seek the chief marketing officer
hot-seat, a recent assessment of SEC filings of Fortune 1,000 companies suggests that the post remains low on the priority list at many organizations, and CMOs’ authority remains limited.
While the recession has two-thirds of consumers making shopping lists before they go to the store, Miller Zell found shoppers are making brand decisions 60 percent of the time after entering the store. More shoppers (70 percent) say they are engaged by end-of-aisle signage than by merchandising displays (62 percent), department signage (58 percent), shelf strips (55 percent) or shelf blades (50 percent).
“In the next three to five years the core of our offering will be advertising, but advertising in forms that are rebalanced toward digital, experiential and shopper marketing,” he concluded. “I don’t want clients to come to me six months before they launch something; I want them to come to me three years before they need something.
Anonymous, an amorphous band of hackers best known for rallying against the Church of Scientology
, has jumped into Iranian election dispute. Working with The Pirate Bay
–a massively trafficked site which helps point would-be music downloaders to what they’re looking for–Anonymous Iran
has created a new site, offering how-tos on surfing online while remaining untrackable, skirting Iranian firewalls, finding other Twitter-based activists and (of course, given that this is Anonymous) attacking government Web sites.
Elevating our Spam
No matter how many enhanced levels of security are put in place by our email providers, the pervasiveness of our online activities have made spam a way of life. By this point, we’ve all received messages that run the gamut from financial scams sent from far away lands telling of untold wealth to countless offers for life-changing pharmaceuticals that promise to cure every ill imaginable, but despite its best attempts to overwhelm us with sheer volume, it’s hard to imagine anyone actually falling for any of it these days. So as we’ve evolved as savvy web surfers, why hasn’t our spam? Perhaps it lacks sophistication and intrigue in its message for the simple fact that no one thought to provide an educational guide before, until now.
As both an homage to and a send-up of “The Elements of Style,” Strunk and White’s quintessential volume on grammar and writing, Jason Roeder offers a comedic primer on elevating our junk mail to new heights with his piece “The Elements of Spam.”