The Future of Communications

<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/savannah-strategies/savannah-2020-conference&#8221; title=”The Future of Communications” target=”_blank”>The Future of Communications</a> </strong> from <strong><a href=”http://www.slideshare.net/savannah-strategies&#8221; target=”_blank”>Savannah Strategies</a></strong> </div>

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Burberry: From Runway to Shopping Cart

Online Shoppers Skip Middleman During Fashion Week

Burberry, the British design house, will not only stream its women’s runway show live from London, but also will allow anyone with a computer and a credit card to order the merchandise as models strut in it.

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Digital Ads: Clobbered, All-Pervasive

Traditional advertising is perceived by consumers as more informative, entertaining and necessary than online advertising, according to a survey of 1,200 people by the digital marketing show ad:tech London. The survey found that 69% believed traditional advertising was relevant to them, compared with 45% for online. Also, annoyance around advertising on the web is twice as high online as offline.

Picture: Matzkin
Online Ads Making Their Way into Xbox 360, Digital Books
Online ads are making their way onto unexpected digital platforms such as game consoles and digital books, with the possibility of changing the way these products are sponsored and consumed. One example is Microsoft, which is selling interactive ads on the home screen of its Xbox 360 gaming console for the first time (via the Australian). The ads, which can either open up to full-screen video or link to a destination page, are structured around a daily rate rather than on a cost-per-click basis, according to Microsoft advertising managing director Liam Walsh.

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Starbucks Free WiFi (Finally) Just as Broadband Demand Slows

Starbucks is not just offering its customers free wi-fi on the hazy notion that if they spend more time surfing the Web they will drink more coffee. No, the ubiquitous coffee shop retailer has plans to debut the second piece to its digital strategy this fall, which offers a more clear monetization path for it and its partners. Called the Digital Network, Starbucks intends to offer exclusive and premium content from such providers as Apple, the New York Times, the Wall Street Journal and health publisher Rodale.

Broadband Adoption Generally Slows
After several consecutive years of modest but consistent growth, broadband adoption slowed dramatically in 2010, according to [pdf] the Pew Internet & American Life Project. Two-thirds of American adults (66%) currently use a high-speed internet connection at home, a figure that is not statistically different from what the Pew Research Center’s Internet & American Life Project found at a similar point in 2009, when 63% of Americans were broadband adopters.

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The Fascinating World of Digital Coupons

A study conducted by Harris Interactive found adults with children at home are more likely to be interested in text alerts about sales and promotions than those with no kids at home. Of people with kids younger than 6 in their household, 35% are at least somewhat interested in getting opt-in text alerts from favorite businesses, compared to 32% of households with older kids and 25% of homes with no children. (The study, conducted in May with 2,000 adults, does not distinguish between childless adults and empty-nesters.)
The Growing Market for Mobile Coupons
According to this compelling infographic, mobile coupons appear to be what is driving the mobile advertising market’s growth – and are the most motivating to consumers. Mobile coupons were a $90 million market in the U.S. in 2009, but are expected to grow to $6.5 billion in 4 years. Particularly convincing is that coupons and purchase incentives drive people to spend far more than they would have without said coupon – on average, from $122 without a coupon to $216 with.
    Kroger Co., looking to boost traffic and use of its loyalty program, is making it easier to download digital coupons and load them onto its loyalty cards. The grocery chain is offering more than 100 coupons on its website and allowing users to digitally “clip” them and load them onto their Kroger Plus loyalty cards – the first time Kroger has put together a digital clearinghouse in this way. At checkout, shoppers scan their Plus Card and the discounts are automatically deducted from their bill, the company explains. The Digital Coupon Center includes coupons for Kroger private label brands as well as for popular brands.
    Simon Property Group has teamed up with a Silicon startup, Shopkick, to give its retailers a new option with digital couponing: an application that beams offers to shoppers as they walk by the stores. Simon Property Group is one of the largest retail real estate owners in the country, with some 370 shopping centers. It will be launching this program in 25 of its stores in New York, Chicago, southern California and San Francisco, with plans to introduce it in 100 centers over the next several months. (via the AP). This is how the application works: retailers install the Shopkick application on small speakers at the entrance to their stores. These emit an inaudible sound – which contains a code for the store – that is picked up by cellphones’ microphones. Consumers need to have the Shopkick app on their phones to receive any offers.

    Kroger Takes Online Coupons to Next Level (adweek.com)
    Kroger Launches Online Coupon Center (webpronews.com)
    Shopkick Prepares to Kick Off a Geo-Retailing Revolution (dailyfinance.com)
    Best Buy Launches Shopkick Automatic Checkins and Rewards at 257 Stores (mashable.com)
    Mall deal gives big boost to cell-phone coupons (sfgate.com)
    shopkick and Simon Property Group to Bring Location-Based Shopping App to More Than 100 of the Nation’s Largest Malls (prnewswire.com)

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    iPad: Users Younger, Wealthier more Engaged

    Users of the iPad and iPhone mobile devices, based on the iOS platform, tend to be younger and wealthier than typical mobile subscribers, according to a recent survey by The Nielsen Company. Only about 15% of iPad users are more than 56 years old compared to 33% of all mobile subscribers. However, while more than 10% of both iPad and iPhone users are 18-24, compared to less than 10% of all mobile subscribers, the most substantial difference occurs in the 25-36 age bracket. About 40% of iPad users and 30% of iPhone users fall into the 25-36 category, compared to about 20% of all mobile subscribers.

    How Engaged? Tips to Up iPad Ad Interactivity Even More
    Early advertisers on the iPad – Target, Dove and Ford Lincoln – all sounded the same trumpet call: their iPad campaigns had higher levels of user engagement than their online campaign counterparts. Since then research firms have been scrambling to quantify just how much more engaged iPad users are with advertisers. New figures come from Mobclix, which just launched the Mobclix Index, a new monthly series of infographics that aims to shed more light on the constantly shifting mobile ecosystem. Platforms including Apple‘s iPhone and iPad, Google Android, Research In Motion‘s BlackBerry and Windows Mobile 7 will be highlighted. Based on advertising data resulting from the total number of iPad ads served by Mobclix (300 million impressions per month on average), the Index finds that, yes, there is increased engagement on gaming apps played on the iPad versus the iPhone.

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    Beyond the Browser: Minority Report, Flipboard, Murakami

    Minority Report
    As my colleague Chris Paul notes: “finally”… Facial recognition software now allows ads in Tokyo to see faces of viewers and tailor the ads displayed. Very cool (or scary).

    Response to social magazine iPad app Flipboard overwhelms start-up
    Flipboard, the personalised, social magazine iPad app launched earlier this week, has created such an overwhelming response the company has had to enforce an invitation only system while it works to solve capacity problems.

    Novelist Ryu Murakami plans to release his latest novel exclusively for digital bookworms through Apple Inc.’s iPad ahead of the print version. Mr. Murakami, the acclaimed author of over 15 novels including “Coin Locker Babies” and “In the Miso Soup”, replaced the publishers with a software company to help develop the e-book titled “A Singing Whale,” or “Utau Kujira” in Japanese. The digital package will include video content and set to music composed by Academy Award winning composer Ryuichi Sakamoto, according to the Japanese business daily Nikkei. The newspaper reports the e-book will cost 1,500 yen ($17) and will be ready to download pending Apple’s approval. Apple Japan and Mr. Murakami did not respond to requests for comment at the time of publication.
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