<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/savannah-strategies/savannah-2020-conference” title=”The Future of Communications” target=”_blank”>The Future of Communications</a> </strong> from <strong><a href=”http://www.slideshare.net/savannah-strategies” target=”_blank”>Savannah Strategies</a></strong> </div>
Burberry, the British design house, will not only stream its women’s runway show live from London, but also will allow anyone with a computer and a credit card to order the merchandise as models strut in it.
- Burberry to Sell Even More Straight Off the Runway for Spring 2011 (fashionologie.com)
- Burberry’s ‘retail theater’ brings fashion week to the customer (catwalkqueen.tv)
- Burberry’s conquest of cyber space (fashion.telegraph.co.uk)
- Burberry: Runway to Checkout (runway.blogs.nytimes.com)
Online Ads Making Their Way into Xbox 360, Digital Books
Online ads are making their way onto unexpected digital platforms such as game consoles and digital books, with the possibility of changing the way these products are sponsored and consumed. One example is Microsoft, which is selling interactive ads on the home screen of its Xbox 360 gaming console for the first time (via the Australian). The ads, which can either open up to full-screen video or link to a destination page, are structured around a daily rate rather than on a cost-per-click basis, according to Microsoft advertising managing director Liam Walsh.
- Online Ads Making Their Way into Xbox 360, Digital Books (marketingvox.com)
- Marketing Data RoundUp: Digital advertising clobbered by traditional media (marketingvox.com)
- A Look At Trends in Social Advertising (thenextweb.com)
- Ad spending moves in-game (cbc.ca)
Broadband Adoption Generally Slows
After several consecutive years of modest but consistent growth, broadband adoption slowed dramatically in 2010, according to [pdf] the Pew Internet & American Life Project. Two-thirds of American adults (66%) currently use a high-speed internet connection at home, a figure that is not statistically different from what the Pew Research Center’s Internet & American Life Project found at a similar point in 2009, when 63% of Americans were broadband adopters.
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- Starbucks’s Free Wi-Fi Strategy Revealed (penn-olson.com)
- How Starbucks Plans to Capitalize on Free Wi-Fi (mashable.com)
- Starbucks partners with Yahoo for ‘Digital Network’ (seattlepi.com)
- Starbucks Wooes ‘Em Back With Free Wi-Fi (blogs.forbes.com)
- How Starbucks Plans to Capitalize on Free Wi-Fi (Jennifer Van Grove/Mashable!) (techmeme.com)
- Starbucks’ latest blend: Social and digital (msnbc.msn.com)
- Starbucks, Yahoo Partner Over Free WiFi (webpronews.com)
- Starbucks announces premium content for in-store Wi-Fi users (blogs.consumerreports.org)
- Free Wi-Fi at Harlem Starbucks (harlemworldblog.wordpress.com)
- Marketing Data RoundUp: More consumers to buy via phone this holiday season (marketingvox.com)
According to this compelling infographic, mobile coupons appear to be what is driving the mobile advertising market’s growth – and are the most motivating to consumers. Mobile coupons were a $90 million market in the U.S. in 2009, but are expected to grow to $6.5 billion in 4 years. Particularly convincing is that coupons and purchase incentives drive people to spend far more than they would have without said coupon – on average, from $122 without a coupon to $216 with.
Kroger Takes Online Coupons to Next Level (adweek.com)
Kroger Launches Online Coupon Center (webpronews.com)
Shopkick Prepares to Kick Off a Geo-Retailing Revolution (dailyfinance.com)
Best Buy Launches Shopkick Automatic Checkins and Rewards at 257 Stores (mashable.com)
Mall deal gives big boost to cell-phone coupons (sfgate.com)
shopkick and Simon Property Group to Bring Location-Based Shopping App to More Than 100 of the Nation’s Largest Malls (prnewswire.com)
How Engaged? Tips to Up iPad Ad Interactivity Even More
Early advertisers on the iPad – Target, Dove and Ford Lincoln – all sounded the same trumpet call: their iPad campaigns had higher levels of user engagement than their online campaign counterparts. Since then research firms have been scrambling to quantify just how much more engaged iPad users are with advertisers. New figures come from Mobclix, which just launched the Mobclix Index, a new monthly series of infographics that aims to shed more light on the constantly shifting mobile ecosystem. Platforms including Apple‘s iPhone and iPad, Google Android, Research In Motion‘s BlackBerry and Windows Mobile 7 will be highlighted. Based on advertising data resulting from the total number of iPad ads served by Mobclix (300 million impressions per month on average), the Index finds that, yes, there is increased engagement on gaming apps played on the iPad versus the iPhone.
Response to social magazine iPad app Flipboard overwhelms start-up
Flipboard, the personalised, social magazine iPad app launched earlier this week, has created such an overwhelming response the company has had to enforce an invitation only system while it works to solve capacity problems.
Historypin, created by the social movement We Are What We Do, who are partners with Google, is a virtual time machine that allows users to take a peek at what the world looked like way back when. The website, which launched in London in June 2010 uses Google Maps and Street View tech and hopes to become the largest user-generated archive of historical images.
- Historypin Overlays Google Street View with Historical Images (neatorama.com)
- Mapping stories and historical images on Google Street View (blogs.journalism.co.uk)
- Historypin records the past on Google Street View (computeractive.co.uk)
Hit the road
The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world’s main cities.
It’s on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team..
Foursquare Lands New Partnership With Starbucks
Starbucks is partnering with location-based social network Foursquare to offer discounts to its most loyal customers, Mashable reports. The “mayor” of each Starbucks location — the person who has checked-in there on Foursquare the most — is entitled to $1 off of any Frappuccino. It’s a one-time offer, lasting only for the next month, but Foursquare says it is confident that it will continue working with Starbucks on more offers in the future.