Digital Agencies … Who’s The Top?
May 11, 2008
MoMa Japan, Generation V, iPhone + Phone
May 10, 2008
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MoMA Design Store recently launched Destination Japan, an exclusive product collection of housewares, accessories and design objects usually available only Japan.
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Generation V is not defined by age, gender, social demographic or geography, but by … achievement, [merit] and a … preference toward …. digital media … to discover information, build knowledge and share insights.”
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Apple’s iPhone on the whole lives up to the hype: users tend to be satisfied with their new gadget - it’s even displacing laptops. Many, though, also carry a second phone.
Splenda v Second Life
May 8, 2008
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Not every real life business that comes into Second Life sees the value of their inworld initiatives or understands how to interact with residents to build a brand or lasting presence. SPLENDA is one such. You can visit the empty, cartoony-looking sim here. Traffic to the sim is reported as 23.
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While marketers may not be spending huge marketing dollars on social media yet, they know they should be using it to reach consumers.
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People have used dark-lined writing paper since medieval times using bleach to make white background. Whitelines makes carbon-neutral writing paper: white lines against a light grey background.
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JetSuite’s ownership program is designed to let customers enjoy the luxury and convenience of owning a private jet without the prohibitive costs, liability, regulatory risks and operational hassles.
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To offer a service, not an ad is the logic behind Citiesbyfoot.com, a new travel-guide website devised by entertainment and marketing agency Red Robot for its client, footwear maker Crocs.
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Visits to 57 of the leading social-networking websites were down 16% y-o-y from April 2007. MySpace.com led in traffic, receiving 73.82% of the market share of US visits in April.
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Media and entertainment companies are in broad agreement on the way the digital market is evolving - but execution remains an issue, according to an Accenture survey.
Eco Trends, AKQA Film
May 6, 2008
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US visits to Coldplay.com increased 1,800% since their new single, Violet Hill, was released free online. On the day the single released the website ranked as visited website in the Bands and Artists category.
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Discussions between heads of Microsoft and Yahoo on Saturday concluded with the two companies deciding they don’t mesh well after all. Steve Ballmer has formally withdrawn his bid.
P&G Music, Global Social Media
May 3, 2008
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So what is driving consumer-generated media/CGM? In two words, “product experience.” 55%) of consumers said they posted because they had used and liked a product; 28% because they didn’t.
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Unilever will start buying palm oil from certified sustainable sources this year and aims to have all its palm oil certified by 2015. The announcement follows protests across Europe by Greenpeace.
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Web 2.0 is paving the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that improves brand awareness, perception and sales.
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AdAge examines the newly redesigned sites of brand creativity companies — companies whose very purpose is to communicate effectively and who, theoretically, have the best talent and ideas.
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The victim, 23, was knifed four times with an eight-inch hunting blade. “Stunned witnesses thought it was a stunt laid on by the developers of the 18-rated game – until cops arrived.”
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Trendpedia could prove to be a useful resource for brands and marketers to monitor the perceptions of their products and services among consumers.
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Speakers at an advertising conference urged the industry to stop wallowing in self-pity and get on with the challenges ahead… “Stop Whining” opined Lee Clow.
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Rob Norman has seen the future … and its On Demand …
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Richard Reynolds has created a new handbook on ‘gardening without boundaries’. He has compiled advice on what to grow, how to cope with adverse environmental conditions and how to “seed bomb”.
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Collaboration between the makers of Grand Theft Auto and record labels to create in-game radio-stations offers a new business model…
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The only mention of GSD&M’s BMW Hologram is via their press release.. as of now there are no other main stream media discussion, no press at all. Schade!
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This past weekend’s Coachella Valley Music and Arts Festival was equal parts hipster fashion show and epic showcase of the most hyped indie rockers of the past year.
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Scarlet, that doe-eyed brunette that we all “thought” was the protagonist of a new TV series is actually nothing more than the face of a viral campaign for a new line of TVs from LG.
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Dubbed “Mindset Buys” - 24/7’s new offering promises to help advertisers reach specific psychographic groups such as people who exhibit creative or spontaneous personality traits















