Harley Davidson Takes A Right Turn

Dave Nottoli alerted me to the fact that “It appears Harley-Davidson advertising has yanked the brand far to the right. In a full page ad appearing on the back of today’s USA Today sports section, the American motorcycle company has chosen the risky strategy of embracing political speech. The ad, whose copy reads: “It’s A Free Country. But Have You Felt Like That Lately?” continues in red and blue typeface over an image of a biker flying the Stars and Stripes “Has the torch of liberty gotten a little dimmer? Is it starting to feel claustrophobic inside the safety net? Do we still live in the home of the brave?”

harley davidson right wing crazies

Related:

Interbrand Report: The World’s Most Valuable Brands (time.com)
Harley-Davidson cutting more jobs (news.bbc.co.uk)

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