Zac Posen and 16W21

The promotion for zac posen’s first residential project 16W21, has manifested itself in a saucy campaign using voyeuristic photographs of cosmopolitan dolls living out the ultimate bachelor lifestyle. ‘the model apartment’ ad series was developed by creative agency imagination, aimed at a narrow audience of creative types. the primary visual of this campaign consists barbie and ken-like model dolls engaging in suggestive activities. while the themes are racy, the use of dolls adds an element of humour and fun seeking to capture the attention of the young creative crowd. zac posen was the interior design advisor of the 16W21 apartment residence which is found in the beaux art ladies mile district of new york.
Zac Posen’s newest project, the new condo building 16W21, has been gaining quite a bit of buzz. The famous 29-year-old fashion designer and Anna Wintour protégé has been keeping annoyingly mum about the whole thing but snippets of information from others in the know have given us something to report. Posen’s real estate venture was scheduled for its grand opening March 18, but we all know how real estate works (read: always behind schedule). The building is located between Fifth and Sixth Avenues on 16 West 21st St. in New York. It is 14 stories divided into nine units, stocked with one garden townhouse, five full-floors, two duplexes, and a triplex penthouse. While the prices on the penthouse are still TBD, the rest of the apartments are set in the $2 to $3 million price range.
In case one wasn’t enough, Zac Posen’s managed all four. The latter, a building in Chelsea at 16 West 21st Street, is being billed as “The Model Apartment,” including a poster and video campaign in which dolls replace actual models, but appear to live a model-like life (as in perfect).
One of the most anticipated new building launches this spring is the sliver of glass—yep, the design blends perfectly with its Ladies Mile Historic District neighbors, except that the facade is entirely glass—at 16 West 21st Street. In many ways the building is a throwback to happier times for the real estate industry. It has a name architect and decorator (fashion designer Zac Posen is handling the interiors, though some doubt his commitment), a boutique quality and an expensive marketing campaign that’s not shy about being exclusive.

Zac Posen v Interior Design
The cheeky “Model Apartment” ad campaign for 16 West 21st Street, a residential project and Zac Posen’s first foray into real estate design, has us smirking. The voyeuristic photographs depict dolls living the ultimate bachelor lifestyle–but these aren’t your childhood Barbies.

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