Microsoft v Apple, Coke v All Comers, Internet v Print, Pirates v Geeks

  • After only two weeks, Jerry Seinfeld and Bill Gates’ rambling conversations about nothing have been jettisoned for a new campaign in which Microsoft tries to rebuild an image that has long been battered by rival Apple. A new 60-second spot breaking today for Microsoft from agency Crispin Porter & Bogusky opens with a dead ringer for actor John Hodgman, who plays PC in Apple’s popular “Mac vs. PC” advertising campaign. “Hello. I’m a PC. And I’ve been made into a stereotype,” the character in Microsoft’s ad laments. Is lampooning media Arts Lab work really the best Crispin can do? Joseph “PC and proud ” Jaffe weighs in on it here.
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  • Coca-Cola is again the world’s most valuable brand, according to Interbrand’s just-released annual list of the Best 100 Global Brands. While Coke held onto its top slot from last year, IBM, by expanding its services and transitioning out of production, moved up to No. 2, knocking Vista-burdened Microsoft to third, said Andy Bateman, CEO of Interbrand New York. GE was fourth, boosted by its “Ecomagination” communications program, and Nokia fifth. The brands with the biggest growth in the past 12 months were: Google, up 43%; Apple, up 24%; Amazon, up 19%; retailer Zara, up 15%; and Nintendo, up 13%. Only one brand in the top 20, Citi, saw its brand value fall.
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  • Bob Guccione: “The Internet hit traditional publishing like the asteroid that struck the earth and killed the dinosaurs. But in the wake of that cataclysmic shock, we forget that the Internet is not a thoughtful entity. It’s a fertile ecosystem spawning a dazzling array of exotic flora, with the potential to improve mankind exponentially. It’s an infinite network of railway tracks, along which travel an unfathomable number of rail cars loaded with thoughts and information, some of the cargo precious, some worthless. But the Internet didn’t create any of it. It only delivers it.”
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  • Today marks International Talk Like a Pirate Day, an ironic holiday invented in 1995. In part a send-up of the so-called “Golden Age of Piracy,” tech culture has absorbed pirate symbology and made it a kind of comical meme, much like LOLcats or “Don’t tase me, bro!”.
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One thought on “Microsoft v Apple, Coke v All Comers, Internet v Print, Pirates v Geeks

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